To: Frank A. Coluccio who wrote (1168 ) 8/25/1998 1:02:00 PM From: Frank A. Coluccio Respond to of 3178
Tech Data raises its voice -- Distributor Adds About 30 SKUs To Voice-Over-IP Catalog August 25, 1998 COMPUTER RESELLER NEWS via NewsEdge Corporation : Clearwater, Fla. -- Recognizing the emergence of the voice-over IP market, Tech Data Corp.has ramped up its vendor and service offerings to resellers. The distributor, based here, has added 10 manufacturers and publishers in the past year and has put together a catalog of nearly 30 single-SKU voice-over bundles. "Our goal is to take the guesswork out of telephony solutions," said Joe Serra, director of Tech Data's computer telephony division. "Resellers come to us and say, 'My customer needs a network fax system that supports 31 users. What do I need?' We can say, you need this SKU. That's it." The bundles include servers, gateways, operating systems and software applications with local call distribution systems, bulk and structured cabling and telephone handset equipment. Serra said voice-over IP, the combination of voice, data and video through one switched Internet protocol network, is a fast-growing market segment for Tech Data and compared it today to where routers were three years ago. Tech Data's voice-over IP business has grown 150 percent in the last year, and Frost & Sullivan, Mountain View, Calif., predicts a $2 billion market within three years. "Network fax and unified messaging or voice-mail we see as high-growth areas," said Serra. "Videoconferencing is a bit slow right now, primarily because there is no standard." Pickering & Associates Inc., a Seattle-based reseller, has been implementing voice-over IP solutions for about eight months, and recently completed work in a 37-branch credit union with the help of Tech Data. "We did everything from the cabling. It's a complex sale, but the customer is more loyal because you understand their network better. Anybody can sell a computer," said Jim Rohrbach, director of consulting services at Pickering. Because voice-over IP networks handle all phone calls between branches on the network, customers can drastically save on their call charges, said Rohrbach. "A company can expect to cut its intracompany cost by 50 [percent] to 80 percent. And that's something you can put on paper and show them this is how they're going to save money." Rohrbach said the credit union was being charged more for calls in the metro Seattle area than it was for calls to New York. He said the customer will save enough to pay for its voice-over IP solution within 12 to 14 months. "In the corporate landscape, it's important to do more with less. The simple way to say it is to piggyback voice and fax on one network. To do that over regular lines costs a lot of money," said Rohrbach. Serra said price points are dropping and that small to midsize-business resellers are expanding into voice-over IP. "This isn't something you're going to do for a couple of hundred dollars, but the products are being scaled down to that level," he said. " Small business doesn't need all the bells and whistles of big companies and the manufacturers are making the products for them." Copyright - 1998 CMP Media Inc. By Scott Campbell <<COMPUTER RESELLER NEWS -- 08-24-98, p. PG84>> [Copyright 1998, CMP Publications]