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Microcap & Penny Stocks : Dynamic Information System & eXchange, Inc. (DIXS) -- Ignore unavailable to you. Want to Upgrade?


To: DLoughrey who wrote (896)8/31/1998 1:51:00 PM
From: ztect  Respond to of 1084
 
Brief Answers to Questions to submitted to DISX by ztect

Thank you for these questions. They bite at the core, The answers to strategic questions like these ultimately determine the success of any company.

Q.Can DISX distinguish itself front other online job search services through it's marketing strategy? Through the type and number of listing it provides?

A. Even with the global reach of the Internet, information is usually most valuable at the local level. Employment information is no different-it is mostly a local issue. Employers prefer to hire local talent, job seekers prefer to stay in a local area even if it means getting a different job with the same required skills. Other priorities include targeted local, (I live in Seattle, but would like I job in. Phoenix where I grew up), regional, then national information.

DiSX is the only online job search service that is creating joint ventures with "local" TV stations. The TV station host local "career centers" and promotes them to their viewing audience. This strategy has placed us as "front page" features on the station's web site, The Company has taken some time recently to work on processes that will significantly enhance the promotional effectiveness each TV station is able to deliver, The initial feedback from the contracted stations is very positive. in fact, they are more directly involved now than ever before. We will implement these new processes with the existing partners and continue to bring on other stations beginning in September, Such a market-by-market roll out delivers "in-depth local" coverage and effectively addresses employer and employee concerns. A network of such markets, e.g. San Diego, Denver, Houston, etc. provides national and eventually global. coverage.

As the only "information company" currently in the employment industry, the quantity and quality of DiSX's employment information is and always will be vital importance. Recognizing this, the Company is currently working an a strategy that will help it grow its databases faster and with minimal expense.
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To: DLoughrey who wrote (896)8/31/1998 1:54:00 PM
From: ztect  Read Replies (1) | Respond to of 1084
 
Brief Answers to Questions to submitted to DISX by ztect

Q.Since off line sources (want ads) arc going online, is DISX business model a realistic one? Newspaper's have combined their pages so that they have greater outreach and are accessible from a common site). What is the advantage then of using DISX's approach for employers? Why would they pay for these services? Is it cost advantageous?

A. The newspaper ads that you see at careerpath are paid newspaper ads subsequently placed on the Internet. This presents newspapers with an interesting dilemma. Ultimately, they can't charge "newspaper prices" and compete on the Internet - print is too expensive. So far Internet career resources mostly complement or supplement the. newspaper services. As more and more markets begin to compete as replacement services, the newspapers will have to make a choice- continue to generate large paper profits, or begin to cannibalize these revenues through "Internet only" distribution. I predict that newspapers will be around forever, but with an increasing "blue collar" focus.

TV is a formidable competitor to the newspapers in the promotion and delivery of classified ads.


Q. Their alliance strategy with TV stations and the greater exposure received through free promotions/advertisements on TV seems key to drawing job seekers to their sites. I assume this is part of the agreement between DiSX and the affiliates. This advertisement seems to be the key to drawing potential employees to employers and thus away from, or in addition too, traditional classified pages. Is this an accurate assessment?

A. TV promotion is key to taking the message to the "job seeker" market while developing exposure and credibility with employers and recruiters.