To: DLoughrey who wrote (896 ) 8/31/1998 1:51:00 PM From: ztect Respond to of 1084
Brief Answers to Questions to submitted to DISX by ztect Thank you for these questions. They bite at the core, The answers to strategic questions like these ultimately determine the success of any company. Q.Can DISX distinguish itself front other online job search services through it's marketing strategy? Through the type and number of listing it provides? A. Even with the global reach of the Internet, information is usually most valuable at the local level. Employment information is no different-it is mostly a local issue. Employers prefer to hire local talent, job seekers prefer to stay in a local area even if it means getting a different job with the same required skills. Other priorities include targeted local, (I live in Seattle, but would like I job in. Phoenix where I grew up), regional, then national information. DiSX is the only online job search service that is creating joint ventures with "local" TV stations. The TV station host local "career centers" and promotes them to their viewing audience. This strategy has placed us as "front page" features on the station's web site, The Company has taken some time recently to work on processes that will significantly enhance the promotional effectiveness each TV station is able to deliver, The initial feedback from the contracted stations is very positive. in fact, they are more directly involved now than ever before. We will implement these new processes with the existing partners and continue to bring on other stations beginning in September, Such a market-by-market roll out delivers "in-depth local" coverage and effectively addresses employer and employee concerns. A network of such markets, e.g. San Diego, Denver, Houston, etc. provides national and eventually global. coverage. As the only "information company" currently in the employment industry, the quantity and quality of DiSX's employment information is and always will be vital importance. Recognizing this, the Company is currently working an a strategy that will help it grow its databases faster and with minimal expense. ,