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To: llamaphlegm who wrote (14621)	8/25/1998 10:00:00 PM
From: Rob S.	Respond to of 164684

You are being very generous. Bezos said that he expected on-line book sales to capture about 10%-15% of total book sales in about 5 years and that Amazon.com may be able to hold onto about 30% of that. I think he is over-confident about his hare number. But that gives them only about 5% of the overall book market.

To: llamaphlegm who wrote (14621)	8/26/1998 8:25:00 AM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

Ameritrade Partners With PostX To Offer World's First Electronic Trade Confirmations Business Wire - August 26, 1998 08:17 %AMERITRADE %POSTX AMTD %NEBRASKA %COMPUTERS %ELECTRONICS %COMED %INTERACTIVE %MULTIMEDIA %INTERNET V%BW P%BW OMAHA, Neb.--(BUSINESS WIRE)--Aug. 26, 1998-- E-Mail Confirmations To Reduce Postage and Printing Costs While Providing Speed and Convenience to Customers Ameritrade(R) Holding Corporation (NASDAQ:AMTD), a leader since 1975 in the discount brokerage industry, and PostX(R) Corporation, the creator of First Class Business E-Mail(tm), today announced that Ameritrade will offer customers secure electronic trade confirmations as an option to the traditional hardcopy paper trade confirmations sent through the mail. Users can sign-up for the electronic trade confirmation service beginning in September. The new service will reduce postage, printing and handling fees incurred with hardcopy paper trade confirmations by enabling Ameritrade's growing number of trade confirmations to be delivered via e-mail. Even more, users benefit from the speed of the digital medium, while having the peace-of-mind that their trade information is kept confidential. "Ameritrade is constantly searching for new ways to improve services for our many online customers while lowering our cost of doing business," said J. Joe Ricketts, Chairman and CEO of Ameritrade Holding Corporation. "Our customers can now receive their confirmations with the utmost speed and convenience and have the added assurance that the PostX solution meets Ameritrade's rigid security requirements. And because our average number of trades per day is now topping 20,000, electronic confirmations will translate to significant savings in postage and printing costs." According to R.C. "Venkat" Venkatraman, President and CEO of PostX, "We are pleased to partner with such an innovative and nationally recognized brokerage firm as Ameritrade. Its commitment to maximize customer service while lowering business costs is clearly demonstrated by the company's adoption of First Class Business E-Mail for electronic trade confirmations." How It Works -Electronic Confirmation After executing a trade, a customer will receive via e-mail an electronic image that is visually identical to an envelope. The Envelope is sealed (encrypted), authenticated with a digital certificate, and marked with a date/time stamp. The customer must double-click on the Envelope then enter the correct, private password to unseal it, which displays the confidential trade confirmation. About PostX PostX(R) Corporation is a privately held Silicon Valley software company that has created the Internet equivalent of First-Class(R) Mail - a solution called First Class Business E-Mail(tm). The PostX Envelope System enables delivery of millions of secure, personalized, branded and interactive business documents inside sealed electronic Envelopes. Initial applications include trade confirmations, statement summaries and pay stubs. Comprised of the Java-based PostX Envelope and the Windows NT-based PostX Envelope Server, the software solution leverages existing e-mail, Web and corporate database infrastructures. The PostX management team includes experienced professionals with expertise in the areas of electronic mail, enterprise-wide software sales and marketing, electronic data interchange (EDI), software support and Java. For more information, visit the PostX Web site at www.postx.com or call 408-864-4010 x30. About Ameritrade Ameritrade Holding Corporation (www.amtd.com) is a financial services holding company offering technologically advanced discount brokerages, securities clearing and other financial services to the independent investing public and to other institutions. Subsidiaries under the Ameritrade Holding banner include Ameritrade (Inc.) (www.ameritrade.com), a leading online discount brokerage firm; Accutrade, Inc. (www.accutrade.com), which provides discount brokerage services; AmeriVest, Inc., (www.amerivestinc.com), which provides discount brokerage services to financial institutions; and Advanced Clearing, Inc. (www.advancedclearing.com), which provides securities clearing services to each subsidiary as well as to other financial institutions. For more information, visit the Ameritrade Web site at www.ameritrade.com or call 800-454-9272. Attention Media: Step-by-step screen shots of the electronic confirmation envelopes and correspondence are available to download on the PostX Web site: www.postx.com. PostX is a registered trademark and First Class Business E-Mail and ActiveView are trademarks of PostX Corporation. Ameritrade is a registered trademark of Ameritrade Holding Corporation (NASDAQ:AMTD). Windows NT is a registered trademark of Microsoft Corporation (NASDAQ: MSFT). Java is a trademark of Sun Microsystems (NASDAQ:SUNW). First-Class is a registered trademark of the United States Postal Service. Other products and trademarks appearing in this document are the property of their respective owners. CONTACT: Ogilvy PR for Ameritrade Kate Sansone, 312/397-6009 kate.sansone@chi.ogilvypr.com or Slider & Associates for PostX Susan Lider, 650/321-2084 susan_lider@earthlink.net