Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Qualcomm Incorporated (QCOM) -- Ignore unavailable to you. Want to Upgrade?

To: limtex who wrote (14129)	8/26/1998 8:06:00 AM
From: Jon Koplik	Respond to of 152472

O.T. (and silly, but interesting) - story about TV station "home shopping" August 25, 1998 QVC Benefits From Clinton's Woes A.P. INDEXES: TOP STORIES \| NEWS \| SPORTS \| BUSINESS \| TECHNOLOGY \| ENTERTAINMENT Filed at 5:36 p.m. EDT By The Associated Press NEW YORK (AP) -- President Clinton may want to forget last week, but his troubles indirectly meant great business for the QVC television shopping network. QVC had the second busiest sales week in its 12-year history, and its executives figure it's because so many people happened to click on to the network after turning on the TV to follow the Monica Lewinsky controversy or the bombing of suspected terrorist sites. ''What's that line -- when the going gets tough, the tough go shopping?'' said Irv Kalick, QVC's executive vice president. ''Maybe it works for us.'' The home shopping network's sales last week were up 48 percent over the previous week, and 86 percent over the same week in August 1997. QVC doesn't release its volume of sales. Sales peaked last week on Monday, the same day an estimated 67.6 million people watched Clinton admit in a televised address that he had an inappropriate relationship with Ms. Lewinsky. QVC's biggest sales week ever came last December, just before Christmas. Among the biggest sale items were a grilling machine marketed by boxer George Foreman, a power saw, a wood finishing kit, a pillow set and ankle boots. The two stories enticed more viewers to television and, because so many networks were covering them, people had fewer choices when their minds wandered and they wanted to see something else, Kalick said. ''When viewership is higher, we tend to do better,'' he said. Because its schedule is set in advance to alert regular customers, QVC doesn't change what it is selling to take advantage of the additional viewers, he said.