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To: Hawkmoon who wrote (1401)	8/27/1998 7:27:00 AM
From: Alf	Read Replies (1) \| Respond to of 6180

NEW DELHI (Reuters) - Yahoo! Inc plans continued investment in its Asian Internet products despite the regional economic slowdown and a squeeze on advertising revenues, a senior company executive said today. "We are more cautious in our approach now, but are still investing in the region," Ross Veitch, producer, Yahoo! in Asia said on Wednesday. "It is costing us a lot, but it is a great opportunity to use the slowdown to build brand awareness and market share," he said in an interview with Reuters. "Advertising dollars in the region are constrained, and advertisers have cut back on budgets, including those for web- based ads," Veitch said. He said Yahoo! plans to add a significant amount of local content to its Asian Internet site over the next few months and continue promoting its brand in the region because of confidence in growing Internet use. "We are the only portal in Asia. And we want to be the portal of choice for a lot of new users coming online in Asia," he said. Veitch was in India to attend a four-day conference, India Internet World '98. Yahoo! in Asia is a unit of Yahoo! Inc. He said Yahoo! in Asia (www.yahoo.com.sg), a site based in Singapore and aimed at English speakers in Asia, was a mirror of Yahoo!'s U.S. site but would soon add local news on politics, entertainment, finance, travel, technology and sports. We started the site about a year ago. We are now taking a huge board of local feeds and developing them into different channels," Veitch said, adding that the appetite for general news, sports and finance was strong across Asia. A slowdown in the economy of the region had not slowed the growth of the Internet, he said. "The number of page previews on the Asia site have been growing by 15 percent each month, which means more and more people are getting online," Veitch said. A page preview is a page generated by a keyword search on a Yahoo! Internet search engine. He said the Asian site would offer localized content, faster access, and the option to only search a directory of regional sites. Yahoo! also runs Chinese, Japanese and Korean sites. Veitch said the Japanese site was probably the most visited non- English website in the world. "We started the Chinese site six months ago, and its progress has exceeded our expectations," he said. Veitch said Yahoo! had no current plans to launch a site dedicated to India, although the company is monitoring the issue. "When the market justifies it, we go local. There are no immediate plans for India, though we are taking a closer look at the market, and issues such as regulation and local content, " he said. He added that India and China were the markets with the largest potential in Asia. "Five years down the track, India could be home to Asia's largest English-speaking Internet user base." Yahoo! was started in April 1994 by two Stanford students, David Filo and Jerry Yang. The firm currently employs 600 people. Its site generates 100 million page previews every day. Tim