To: silicon warrior who wrote (7971 ) 8/27/1998 12:41:00 PM From: Brian Coakley Respond to of 12468
From today's NY Times Op-ed page:nytimes.com By DAVID C. MCCOURT RINCETON, N.J. - The most profound emotion running through the executive offices of the nation's former telecommunications monopolies these days must be terror. The clearest example of this terror is the steady stream of megamerger announcements, which somehow feel incomplete without mentioning the word "billions." AT&T announces a takeover of TCI; Bell Atlantic, which is still adjusting to its acquisition of Nynex, merges with GTE; SBC Communications buys Pacific Telesis and then Ameritech. The list goes on and on, but these deals share one trait (beyond paying the greens fees of lawyers and investment bankers) -- they probably won't work. If 100 years of business history has taught us anything, it is that Godzilla can't marry King Kong and live happily ever after. For all the headlines these deals generate, the megamergers are unlikely to create great companies. This is particularly true when an industry begins a period of profound and dramatic change. The telecommunications industry has entered such an era, and its future is being powered by two things: the Internet and consumers' demand for competition. The big, traditional telecommunications companies don't understand the Internet, and they have no interest in competition. That's why they are all becoming such good friends these days. Federal Express was not born of a megamerger. Neither was Microsoft, Wal-Mart or Sony. Companies that become industry leaders are marked by strong values, clear goals and better ideas. The chances that these stars will line up to create a great company are slim anyway. In the case of a company produced by a gigantic merger, it becomes a near impossibility. Moving from a battleship to an aircraft carrier doesn't just give you a bigger boat, it gives you a bigger boat to turn around. When an industry enters a time of unprecedented transformation, market leaders are rarely -- if ever -- able to embrace these changes and retain their market dominance. Railroads didn't become airlines. Western Union didn't become AT&T. Horse-drawn buggy makers didn't go on to lead the automotive revolution. These kinds of shifts don't happen, because companies that dominate a certain technology find it close to impossible to cannibalize their own business to embrace the changes being imposed on them. One other fact blows holes in the wisdom of nearly all of the megamergers by telecommunication companies. These businesses have aging and inferior equipment and technology, which are ill-suited to compete in today's digital world. The merger of two gigantic companies does nothing to help solve this problem. Today's telecom dinosaurs won't be able to move through this period of innovation by forging an even greater alliance with the past. The solution for the Bell Atlantics, AT&T's and TCI's of the world is not to become bigger. It is to do the hard and sometimes painful work needed to make their existing businesses better. Unfortunately, the eyes of the terrified often see bigger as better, even when the reality dictates the opposite. David C. McCourt is the chairman of RCN Corporation, a telecommunications and Internet company.