To: M. Frank Greiffenstein who wrote (2242 ) 8/27/1998 7:59:00 PM From: DeWAVE Read Replies (1) | Respond to of 2752
Digital River and MicroProse Announce Partnership for Online Sale of Games MINNEAPOLIS--(BUSINESS WIRE)--Aug. 27, 1998--Digital River (NASDAQ: DRIV) today announced a partnership with MicroProse Inc., one of the largest interactive entertainment game developers, to enable the online sale of MicroProse's PC games. Digital River now manages the Internet sale and delivery of 19 of MicroProse's top-selling products, including MechCommander and Civilization II, as well as the five most recently released titles. Per the agreement, Digital River hosts and manages MicroProse's electronic commerce site, including all order and secure credit card transaction processing. Additionally, Digital River handles the physical distribution of MicroProse's titles that are sold through Digital River's extensive network of online software dealers. MicroProse is also using Digital River's online phone ordering capabilities, available 24 hours a day, seven days a week. "Digital River's online marketing system provides a new opportunity to reach additional buyers," said Jeff Forestier, Senior Vice President of Sales for MicroProse. "Digital River's reporting and graphic analysis systems give us the sophisticated tracking and reporting ability we need to measure the success of our promotional efforts. We look forward to expanding our partnership with Digital River to include upcoming titles such as Klingon Honor Guard and European Air War." "MicroProse's extensive array of PC products substantially enhances the depth and breadth of our offerings," said Joel Ronning, CEO of Digital River. "Our online dealer channel provides significant new opportunities for MicroProse to reach an expanded audience. Digital River's online reporting and analysis capabilities will be coupled with extensive marketing support to create and manage effective promotions for MicroProse." About MicroProse MicroProse, Inc. is a leading developer and publisher of interactive entertainment software for use on CD-ROM-based personal computers. The company has four development studios located in Alameda, California; Hunt Valley, Maryland; Chapel Hill, North Carolina; and Chipping Sodbury, England. Products are available nationally and internationally and are sold through major distributors, retailers and mass merchants. Product and company information is available for download from the MicroProse World Wide Web site at www.microprose.com. About Digital River Digital River, Inc. (NASDAQ: DRIV), based in Minneapolis, offers the world's largest online database of software products. The company provides more than 1,500 software publishers and online dealers with its proprietary technology for Internet delivery of more than 120,000 software and other digital products. Tech Squared, Inc. (OTC Bulletin Board: TSQD) controls 19 percent of Digital River's common stock. For more information on Digital River, visit their website at digitalriver.com .