To: IMPRISTlNE who wrote (14950 ) 8/28/1998 7:57:00 AM From: Glenn D. Rudolph Respond to of 164684
Experts urge Indians to use Internet for business Reuters Story - August 28, 1998 07:11 %IN %EMRG %TEL %US %DPR %ADV %BUS %RET %ELC %ELI MECK YHOO MSFT AMZN V%REUTER P%RTR By Sanjit Singh NEW DELHI, Aug 28 (Reuters) - It's not just a fashion but a serious business - that's what Internet leading lights told Indian firms who will soon face freer access to the worldwide web as the government ends a state monopoly in September. "The Internet is serious business now. It is beyond a fad or a passing fantasy," said Jim Sterne, president of electronic marketing consultant Target Marketing. Sterne was speaking at India Internet World '98, a four-day conference and exhibition organised by India's Microland group and Mecklermedia which ends later on Friday. The event was attended by some 850 delegates from Indian firms exploring the Internet as a business opportunity. Sterne said firms first set up websites as advertisements, then changed the focus to content. Now it was transactions. "What people can do on your website is what is most important. Can a surfer vote, search or purchase -- that is what attracts surfers to a website and drives business," he said. "As a medium for transactions, the Internet is better than even the telephone," he said, adding that Indian firms had the advantage of learning from the failures and successes of websites in the West. Gene DeRose, chairman and chief executive officer of consulting and research firm Jupiter Communications, said people were going online with intended purchases in mind. "Research studies have showed 77 percent of the people going online had specific purchases in mind," he said. Online purchases of consumer goods in the United States alone was expected to grow to $37.5 billion by 2002, up sharply from $5.8 billion estimated for the current year, he said. Experts said the fact that some of the world's most popular sites were adding such features showed the definite trend towards Internet transactions. Search engine firm Yahoo! Inc and Hotmail, a unit of Microsoft Corp , both of which are free to use and advertising-funded, are changing their product mix to push surfers towards buying a product or a service. Ross Veitch, producer of Yahoo! in Asia, said the firm had launched online shopping, and was going further with its partners. "We will soon have a feature with online bookstore Amazon Com Inc , where after you do a search for a topic on Yahoo, an option will list all the books Amazon has on that topic," he said. "You can then buy those books online." Hotmail founder and Chief Executive Officer Sabeer Bhatia said his firm was adding 100,000 users every day to its base of 22 million. But Hotmail, too, is adding features for which users will have to pay. "We will be adding voice to e-mail, and fax to e-mail services soon, but for a fee," Bhatia said. Target's Sterne said people were primarily on the web searching for product information. "If they find what they want, they buy it. Firms that realise that competition is on the information you provide will be Internet success stories," he said