To: Bob Lium who wrote (4693 ) 8/29/1998 10:00:00 AM From: Tom G Respond to of 6467
Wardy Qualifies Second for the Inaugural Atlanta 500 Classic! ATLANTA, GA (August 28, 1998) -- Building on his dominating performance two weeks ago at the Radisson 200, Wardy qualifies in second position behind Billy Boat for the inaugural Atlanta 500 Classic -- his fourth of this season. "We tested here, and we're close today to where we tested. (Crew chief) Mitch (Davis) did a few things to improve the car. I ran three laps at the exact same speed -- pretty amazing. The car is really free in the corner. It feels great. Tonight, I think we might see 2 to 3 mph better, maybe a 225. But nothing really drastic," said Wardy following his first practice trip Thursday. "We just got a little tow. That's how it was with everyone out there. I don't think we'll sit on the pole, but we've got a good race car. The car is good in traffic, and it's consistent," said Wardy after Thursday's second practice. Wardy ran second by a narrow margin at 224.390 behind Mark Dismore. Look for Wardy Saturday night in the Atlanta 500 classic televised LIVE on TNN, 9pm EDT. Radio broadcast by IMS Radio Network will begin with a prerace show at 8:30pm EDT followed by a live broadcast at 9pm EDT. ISM Racing Announces Multi-Year Sports Marketing Agreement with Thermo Tech Technologies --Environmental Company to be Primary Sponsor for Indy Racing League Effort-- ATLANTA, GA (August 28, 1998) -- In keeping with a growing reputation for bringing new corporate sponsors into the highly competitive motorsports arena, Indianapolis -based ISM Racing today announced it has reached a multi-year agreement with Thermo Tech Technologies, Inc., to be the title sponsor of its entry in the Pep Boys Indy Racing League (IRL). The inventor of a patented environment waste conversion process, Thermo Tech will become the primary corporate partner of Wardy's #35 ISM Racing/Prolong/Superflo/G Force/Aurora car. The company, whose agreement with ISM will extend through the year 2001, uses its cutting-edge environmental technology to build waste management facilities that convert organic materials into high-protein feed supplements and soil conditions. The process is recognized as the most effective and economically attractive solution to diverting organic waste from landfills or incineration -- with zero environmental impact. Thermo Tech, whose U.S. operation is based in Atlanta, hopes to use its partnership with ISM as a cornerstone of its American marketing effort. "We are very excited about this unique opportunity to begin building brand recognition for our company in the United States," said Rene J. Branconnier, President and Director, Thermo Tech Technologies, Inc. "The partnership with ISM will create a truly unique sales and hospitality environment in which to forge new civic and corporate partnerships. Additionally, the Pep Boys Indy Racing League reaches an incredible world-wide audience via its international television package -- a perfect addition to our international marketing efforts." For ISM, the announcement not only represents the opportunity to build resources for their increasingly competitive IRL effort, but adds to a growing list of corporate partners the company has successfully introduced into motorsports marketing via the IRL and NASCAR. Thanks to aggressive alliance building and strategic business-to-business sales efforts, ISM has created effective motorsports-based promotional programs with FirstPlus Financial, Tabasco and Primadonna Resorts since 1993. "This new partnership with Thermo Tech is one we are very pleased to bring to the Pep Boys Indy Racing League," said Gary Sallee, owner, ISM Racing. "Not only will it insure the long-term stability and competitiveness of our effort on the race track, but it allows us to expand our business-to-business marketing expertise in new and creative ways. The IRL concept provides an excellent environment for aggressive companies like ours to offer forward thinking businesses such as Thermo Tech with creative promotional and marketing solutions. This agreement validates our original IRL business plan -- and, it's a perfect spring board for future ISM -based program."