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To: TwoToTango who wrote (62153)8/29/1998 10:15:00 PM
From: Tweaker  Respond to of 176387
 
tu tu, tango;

ASP's don't matter to Dell right now. It's margins. If they lower their ASP and maintain or raise their margin nothing is lost.

Phil



To: TwoToTango who wrote (62153)8/29/1998 11:05:00 PM
From: Patrick E.McDaniel  Respond to of 176387
 
2, Declining ASP is what Dell has been dealing with for the past several years.

Correct me if I am wrong but isn't Dell holding up OK with declining ASP?

It is meaningless to look at ASP without looking at component costs.
If Dell can reduce costs by $125 and lower ASP by $100 then Dell will sell more units and actually increase profits!

How about posting the article?

Actually, how will Dell do with increasing ASP would be a better question.

Pat


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