Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Eric Yang who wrote (17435)	8/31/1998 10:44:00 AM
From: Phillip C. Lee	Read Replies (1) \| Respond to of 213172

Eric, excellent work. I wish we can see revenue will be more than previous Q4's 1614m in '97, so it'll have year-to-year revenue growth. Any possibility? Phil

To: Eric Yang who wrote (17435)	8/31/1998 11:16:00 AM
From: Pravin Kamdar	Read Replies (2) \| Respond to of 213172

Eric (off topic), What application are you using to make text with shadows? Thanks, Pravin.

To: Eric Yang who wrote (17435)	8/31/1998 3:04:00 PM
From: Sam Scrutchins	Read Replies (1) \| Respond to of 213172

Eric, Great job on the Q4 estimates. Just one question: You apparently believe that the big iMac advertising campaign will have little effect on margins, based on your 25.4 vs 25.7% quarter to quarter reduction in margin. What is your basis for this assumption? Do you believe that Apple is enjoying other cost saving measures, offsetting the higher advertising costs (I assume that only a portion or the purported $100 million iMac advertising budget will be allocated to Q4), or do you think the amount of advertising costs allocated to Q4 are not substantially different than past quarter allocations? Thanks in advance for your response. Sam