To: llamaphlegm who wrote (15442 ) 8/31/1998 8:11:00 PM From: Glenn D. Rudolph Respond to of 164684
America Online Announces New Multi-Year Marketing Agreement With HP Business Wire - August 31, 1998 08:58 %AMERICA-ONLINE AOL %VIRGINIA %COMPUTERS %ELECTRONICS %COMED %INTERACTIVE %MULTIMEDIA %INTERNET %TELECOMMUNICATIONS V%BW P%BW DULLES, Va.--(BUSINESS WIRE)--Aug. 31, 1998-- AOL To Be a Premier Internet Service on New HP Pavilion Home PCs, Making it Easier Than Ever for HP Customers to Access AOL America Online Inc., (NYSE: AOL) the world's leading Internet online service announced today a multi-year agreement with Hewlett-Packard company, America's fastest-growing maker of home PCs, under which it will be easier than ever for HP customers to sign up for and access AOL through AOL's prominent placement on the desktop of new HP Pavilion PCs. In addition, AOL will be one of the primary Internet online services offered on all new HP Pavilion PCs. This agreement will allow users of HP Pavilion home PCs to access a customized co-branded version of the AOL service easily by clicking on an AOL icon on the desktop, or front screen, of certain models of HP Pavilion PCs. This co-branded version of the AOL service will include an HP icon on the AOL toolbar and links to sites chosen by HP within the AOL "Favorite Places" folder. "We are increasingly seeing that consumers are buying computers to go online, and this agreement indicates that HP is committed to giving consumers what they want -- the most convenient and comprehensive Internet online experience in cyberspace," said Jan Brandt, President of Marketing, America Online, Inc. "This multi-year relationship with HP is a key step in reaching the new audiences who are just now buying computers to begin exploring the Internet. We are delighted to be working with HP." "Because online access and e-mail are primary reasons for purchasing and using a home PC today, our new HP Pavilion PCs are specifically designed to help our owners get and stay connected to family and friends, as well as access entertainment and information available online," said Harry W. (Webb) McKinney, general manager of HP's Home Products Division. "Providing easy-to- use, customer-friendly solutions like AOL to meet consumer needs is one of the reasons we enjoy the highest customer loyalty among retail PC makers." America Online, Inc., based in Dulles, Virginia, is the world's leader in branded interactive services and content. America Online, Inc. operates two worldwide Internet online services: America Online, with more than 13 million members; and CompuServe, with approximately 2 million members. America Online, Inc. also operates AOL Studios, the world's leading creator of original interactive content. Other branded Internet services operated by America Online, Inc. include AOL.COM, the world's most accessed Web site from home; Digital City, Inc., the No. 1 branded local content network and community guide on AOL and the Internet; AOL NetFind, AOL's comprehensive guide to the Internet; AOL Instant Messenger, an instant messaging tool available on both AOL and the Internet; and ICQ, an instant communications and chat technology on the Internet. CONTACT: America Online Inc. Wendy Goldberg, 703/265-2359