To: DebtBomb who wrote (2841 ) 9/1/1998 9:05:00 AM From: Bucky Katt Read Replies (2) | Respond to of 119973
THE MOVE away from stock funds quickened pace in Monday's market drop. Stock funds were hit hard: Investors in $74 billion Fidelity Magellan, the biggest mutual fund, lost 7.3% Monday. Fund companies emphasized that investors didn't appear panicked in their selling. But many fund firms reported above-normal phone volume early Monday, even before the market's fall accelerated late in the day and phone volume surged. In some cases, fund companies had to beef up their phone-line staffing. As a growing number of investors get cold feet amid the global market decline, mutual-fund companies are trying to reassure them over the phone, through the Internet, via mass mailings - and even through the services of a comedian. What's more, market gyrations have caused industry giant Fidelity Investments to change its pricing practice at its single-industry "Select" funds. Among the actions fund companies are taking: Fidelity has instituted a "fair-value" pricing policy at its Fidelity Select funds, which invest in stocks of a single industry. Unlike most mutual funds, which only price once a day at the market close, investors can buy and sell Select funds and get the price as calculated in hourly increments. But recently, Fidelity hasn't been disclosing those hourly prices until the end of the day, reducing the appeal of day-trading these funds. Also, Fidelity is Tuesday unrolling what it says will be a timely advertising campaign urging investors to "know what you own, and know why you own it." Part of the kickoff will be a live performance, dubbed the "Know Show," featuring an unlikely pair: former Magellan skipper Peter Lynch, and comedian Lily Tomlin. A Fidelity spokesman said that it's a coincidence "that the message should be so appropriate" for rough market conditions.