To: Ben Wong who wrote (588 ) 9/2/1998 1:59:00 PM From: Ben Wong Read Replies (1) | Respond to of 2004
Open Market Introduces New Industry-Defining Internet Commerce Software To the Japanese Marketplace PR Newswire - September 02, 1998 09:15 BURLINGTON, Mass., Sept. 2 /PRNewswire/ -- Internet commerce pioneer Open Market, Inc. introduced the Japanese version of its award-winning Transact 4 software last week at a seminar held at the Royal Park Hotel in Tokyo. More than 250 participants turned out to learn about the significant new release of the acclaimed software which is defining the application standard for Internet commerce in more than 25 countries worldwide. Transact, originally introduced in 1995, is the pre-eminent transaction processing, order management, and customer service software for Internet commerce. Transact 4.1, a significant investment and undertaking by Open Market, is localized for the Japanese market. All buyer and merchant screens are presented in Japanese, as is the Transact 4 documentation. Now Japanese buyers can have the same buying experience online as in a native Japanese store. In addition, Japanese merchants can use Transact 4.1's multi-lingual capabilities to sell goods and services to buyers around the world, vastly extending their potential market reach. In addition, the software features a specially configured interface to the CAFIS payment system, making it particularly easy for Japanese merchants and Commerce Service Providers to facilitate Internet commerce. According to separate surveys by the Ministry of Posts and Telecommunications (MPT), market research firm Access Media International/ non-profit Internet Association of Japan (IAJ), and Nikkei, there are expected to be 14 million Japanese Internet users by the end of 1998, 20 million by late 1999, and more than 41 million in 2005. Nearly 30 percent of Japanese Internet users have shopped for merchandise online, according to TKAI's June 1998 Japan Internet Report. Transact provides the commercial backbone for some of the highest-profile sites on the Web today and has also been adopted by many of the world's largest telecommunications companies and leading financial services firms as the basis for low-cost, outsourced Internet commerce services that they provide to their small and medium-sized business customers. These kinds of companies, known as Commerce Service Providers (CSPs), include NTT in Japan and more than 20 others worldwide.