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To: Mark Oliver who wrote (3662)	9/1/1998 2:27:00 PM
From: Mike Gordon	Read Replies (1) \| Respond to of 10081

Mark, From the 8/28 announcement: "The Company also announced that, based on the strength of initial user acceptance and system performance, advertising and other marketing campaigns will be launched by the end of September, a month earlier than planned. This will include targeted local and national advertising as well as a variety of direct marketing programs designed to reach mobile professionals. Expanded channel marketing programs to the resellers will also be rolled out." Maybe "balls-out" was not the best phrase to use in describing the ad campaign...I think the main thing I'm keying in on is that the campaign will be national and multi-faceted. Also toss in appearances at PCS '98 in Orlando 9/22 - 9/25 and Fall Internet World in NYC from 10/7 - 10/9. So basically, I think the fun starts 3 weeks from today.