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Non-Tech : Iomega Thread without Iomega -- Ignore unavailable to you. Want to Upgrade?

To: Robert Everhart who wrote (1352)	9/1/1998 6:09:00 PM
From: Alan Rosen	Read Replies (1) \| Respond to of 10072

Wall street pro's clearly do not like the announcement re: lower prices. Pricing adjustments were clearly needed to maintain a foothold in this segment of IOM's business, but they look very bad when the stock is as beaten up as this one is. I have always maintained that price reductions were necessary many quarters ago, but that wasn't part of KE's plan. Now the company has to fight to maintain and build market share, some of that can be accomplished through more aggressive pricing with less reliance on expensive and obscure advertising that KE's marketing bias favored. archcc