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To: Richard Habib who wrote (17539)	9/2/1998 12:35:00 PM
From: IanBruce	Read Replies (1) \| Respond to of 213172

Since we are talking international - nobody ever mentions Africa. I kind of feel a smart company would start to build a strong brand there. Agreed. Here's how not to do it. Who can forget the IBM ad about a troupe of suddenly tone-deaf South African singers (apparently practicing out in the middle of nowhere), who's conductor -- for want of an ordinary pitch pipe -- relies on a little girl's IBM computer (plugged into a tree I suppose) to find "the right note". I like South African music -- and these guys were obviously professionals -- IBM's exploitation of them for such a preposterously contrived situation really ticked me off. Ian Bruce New York, NY