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Microcap & Penny Stocks : Tokyo Joe's Cafe / Societe Anonyme/No Pennies -- Ignore unavailable to you. Want to Upgrade?

To: TokyoMex who wrote (3023)	9/2/1998 4:35:00 PM
From: Rande Is	Respond to of 119973

Now that you have had your Maalox, read this: Wall Street Plunge Good for CNBC The Associated Press - - - By DAVID BAUDER NEW YORK (AP) -- What's bad for Wall Street is very good for the television networks that cover business. CNBC's business coverage had the most viewers in its nine-year history just after the markets closed on Monday's dramatic plunge. Its previous record came on Oct. 27, 1997, when the Dow Jones Industrial average dropped by 554 points. Concerned investors helped to sharply increase Nielsen Media Research ratings for business coverage on CNBC competitors, too. ''Do I root for the market to go down? No,'' said Bill Bolster, CNBC president. ''I feel bad when the market goes down because somebody is getting hurt. But in the old days, I'm not sure they knew why they were getting hurt.'' CNBC hit a high of 1,027,000 households between 4 and 4:15 p.m. EDT Monday, just after the market closed. The previous business high was 1,006,000 during the October 1997 dive. CNBC telecasts news and talk programming during prime-time hours, which generally draws a larger audience. A list of the network's all-time top business ratings generally coincides with down days for the Dow, including two from last week. However, the highest average rating CNBC ever received for an entire business day's broadcast came on Oct. 28, 1997, the day the market rebounded from a plunge. That's an indication that people curious about how the market would react tuned in at various times during the day to check how things were going, spokesman George Jamison said. CNBC did not immediately have ratings available from Tuesday's rebound. Viewers who tune in during disastrous market days aren't necessarily morbid. Many are bargain-hunters, Bolster said. ''There's a school of thought that says there's as much shopping that is going on in down days as there is selling,'' he said. Fox News Channel's special on the opening of the Asian markets at 11 p.m. EDT Monday drew an audience of 175,000 households. The cable network's typical audience at that hour is 28,000 households, a spokeswoman said. CNN's special ''Moneyline'' report Monday at 10 p.m. EDT was seen in 930,000 households, or 50 percent above the audience for the newsmagazine that regularly runs in that hour. Ratings for ''Moneyline'' in its evening time slot were up 75 percent in August over a year earlier, the network said. Some things sell even more than business, though: CNN's ''Larry King Live'' with Gennifer Flowers was seen in 1.7 million households Monday night. CNBC claims it generally has about 40 percent more viewers than Nielsen estimates because people who watch in offices or restaurants are uncounted by researchers. Many of its viewers are women or elderly investors who watch because the network offers access to major Wall Street players they normally wouldn't see, Bolster said. During extreme market volatility, CNBC tries especially hard to be responsible and not foment a sense of panic, he said. ''You're never going to hear somebody on CNBC talking about jumping out of windows or anything like that,'' he said. AP-NY-09-02-98 1630EDT