To: Jim McMannis who wrote (36661 ) 9/2/1998 5:44:00 PM From: Paul Engel Respond to of 1571753
AMD Investors - AMD "hopes" to crack the corporate market. Looks like Sharptooth is delayed - still talking about an early 1999 introduction. Didn't Sanders say this chip was running "in the lab" during the last "earnings" conference call? Paul {======================================}infoworld.com AMD takes aim at corporate desktops By Terho Uimonen InfoWorld Electric Posted at 11:46 AM PT, Sep 2, 1998 TAIPEI, Taiwan -- Bolstered by its success in the consumer market, microprocessor vendor Advanced Micro Devices (AMD) is now hoping to crack the much larger corporate desktop PC market, company officials said here Wednesday. Five of the world's top 10 PC vendors are already marketing consumer PCs powered by AMD's K6 or K6-2 processors. That will give AMD the "mind share" that should help it to repeat the feat in the business PC market, where it is only slowly gaining acceptance, said Michael Steele, product marketing manager in AMD's computation products group. To date, however, top-tier vendors have based their business PC offerings on processors from market leader Intel, and Steele admitted that winning at least one or two marquee-name customers is a must if AMD wants to conquer corporate desktops. IBM, for example, last week said that it will use the new 350-MHz K6-2 processor in an Aptiva PC aimed at consumers, but announced no plans for a corporate model. AMD is scheduled to introduce several speedier iterations of the K6-2 over the next six months, followed by the next-generation K7 later in next year's first half. Beginning in this year's fourth quarter, AMD will start shipping a faster 400-MHz version of the chip, followed by an even speedier 450-MHz model early next year, Steele said. Also in next year's first quarter, PC vendors should start shipping the first systems powered by an improved K6-2 iteration. Code named Sharptooth, the new processor, which previously was called K6-3, will feature 256KB of on-chip performance-boosting Level 2 cache memory. Later in next year's first half, AMD will introduce its next-generation K7 chips, which according to the company's roadmap, will run at clock speeds of 500 MHz and faster. The K7 will be aimed at such business computing mainstays as workstations and servers, and AMD is naturally hoping that it can smooth its acceptance by first getting the K6-2 onto corporate buying lists. The company's success in the consumer market may help it to open at least some corporate doors, Steele predicted. "Corporate managers are also consumers who buy PCs for home use," Steele said. Advanced Micro Devices Inc., in Sunnyvale, Calif., can be reached at amd.com . Terho Uimonen is a correspondent in the Taipei bureau of the IDG News Service, an InfoWorld affiliate. Related articles: "AMD ships 350-MHz K6 processor" "AMD samples 350-MHz K6-2, readies K6-3" Go to the Week's Top News Stories Please direct your comments to InfoWorld Deputy News Editor, Carolyn April Copyright c 1998 InfoWorld Media Group Inc. InfoWorld Electric is a member of IDG.net