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Technology Stocks : ADI: The SHARCs are circling! -- Ignore unavailable to you. Want to Upgrade?

To: Danny Hayden who wrote (1086)	9/17/1998 12:55:00 PM
From: Mogie	Read Replies (1) \| Respond to of 2882

Sandia Labs licensed the MEMS technology to ADI and expects the market to be in the billions within a few years. This is just one example. Analog Devices provides Micromachined Sensor for Microsoft's Freestyle pro Game Controller September 15, 1998 5:04 PM EDT - Analog Devices' integrated Micro Electro Mechanical Systems revolutionize PC gaming industry; advanced motion sensing microchip enables new and emerging applications - NORWOOD, Mass., Sept. 15 /PRNewswire/ -- Analog Devices, Inc. (NYSE: ADI) announced today that it will supply its new ADXL202 micromachined accelerometer to Microsoft Corporation's Hardware Division for its new SideWinder(R) Freestyle Pro game controller. The ADI accelerometer allows the new game controller to respond to body motion to control a game. This advance was made possible by the ADXL202's ability to sense tilting motion by combining microscopic moving silicon parts and signal conditioning circuitry onto a single, low-cost IC chip. Microsoft's new game controller is the first example of how ADI's iMEMS(R) technology (integrated Micro Electro Mechanical Systems) is revolutionizing the PC gaming industry. According to Chris Bull, Microsoft product manager, "The SideWinder Freestyle Pro takes advantage of a gamer's body motion to control his or her action in the game. It's more intuitive than pushing buttons. It's a completely cool way to play PC games." The gaming community apparently agrees with Bull and has commented enthusiastically on the intuitive, fun enhancing and natural response of the new SideWinder Freestyle Pro controller. In the video game industry's trade press, Chris Jensen of Online Gaming Review commented, "It's not often that a new idea comes along that lives up to the hype. Microsoft's Freestyle Pro is a revolutionary controller that will soon become a necessity for any computer gamer." In addition, the SideWinder Freestyle Pro was named the "Most Promising New Peripheral" at the most recent Electronic Entertainment Expo, the game industry's largest trade show. The product will be on store shelves in the fall of 1998. The ADXL202 is a derivative of Analog Devices' highly successful micromachined airbag crash sensors now used in new cars world-wide. Micromachining is considered to be one of the most significant new technologies because of its ability to manufacture tiny moving mechanical structures on an integrated circuit. Analog Devices has gone one further by integrating signal conditioning circuitry and the mechanical structure on a single chip. Analog Devices' iMEMS sensors are well-suited for any application where gravity, shock and vibration must be measured, including video games, seismic recording, machine monitoring and diagnostic systems. Additional information is available at analog.com. "Our automotive industry experience has taught us how to make MEMS sensors very inexpensively," said James Doscher, consumer marketing manager in ADI's Micromachined Products Division. "Because these low-cost devices have so much potential, it makes them very attractive to developers of consumer electronics applications such as car alarms, car navigation systems, remote controls and hand-held computers. In fact, the ADXL202 is being evaluated as an enabling technology for many new applications to come, especially where improved human- computer interface is required." About Microsoft The Microsoft Corporation Hardware Group employs innovative engineering, cutting-edge industrial design and extensive usability research to create products of exceptional quality and durability that improve the software experience and strengthen the connection between users and their PCs. Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day. About Analog Devices With sales of $1.24 billion for fiscal 1997, Analog Devices is a leading manufacturer of precision high-performance integrated circuits used in analog and digital signal processing applications. Headquartered in Norwood, Massachusetts, the company employs approximately 7,500 people worldwide and has manufacturing facilities in Massachusetts, California, North Carolina, Ireland, the Philippines and Taiwan. SEND SALES LEADS TO: Analog Devices Literature Distribution Center One Technology Way Norwood, MA 02062 Fax sales leads to: 781-461-3700 SOURCE Analog Devices, Inc. c PR Newswire. All rights reserved.