To: PartyTime who wrote (13467 ) 9/3/1998 3:38:00 PM From: PartyTime Read Replies (1) | Respond to of 18444
The wave of the future? ___________________________________________________________ The Internet Advertising Discussion List ____________________________________________________________ From: Fred [mailto:fred@onlinebusiness.com] Subject: Re: Ad blocking software Brian M. Platz Wrote: >>> Should the technology take root, I see the following scenario: 1) Advertisements will take forms other than banner ads to defray blocking technology for a period of time. How long one could run would be the question. 2) The cost of advertising will increase, stifling the continued growth of the Internet 3) Under desperate measures, advertisement funded websites will be forced to use technology to determine if the advertisement was loaded with the page (this is possible today). If it was not, the user will be prompted to pay for the services. Be it a subscription charge or a pay-per-use. i.e. $.02 per search on Yahoo. 4) People will ditch their blocking software, realizing just how *inexpensive* viewing a simple banner ad was. <<< Or, they will just get tired of visiting sites that refuse to offer them what they want and visit sites that take into consideration the desires of their visitors. Sites that have integrated advertisements into the text...sites that place banners that are of interest to the visitor...sites that respect the visitor and do not consider them freeloaders simply because they don't want their time wasted. And regardless, the idea of ad blocking being of any real consequence is farfetched, IMO. Best Regards, Fred Voetschbest-of-web.com onlinebusiness.com Webmaster Resources:onlinebusiness.com ___________________________________________________________ What you are reading is The Internet Advertising Discussion List (I-Advertising). Since December, 1996 I-Advertising has been a moderated discussion forum on all aspects of the Internet advertising industry, serving members in 77 countries on 6 continents around the globe. All members must go through a two-step process to subscribe and this forum is never sent unsolicited. This list is powered by L-Soft's LISTSERV(R) lsoft.com and sponsored in part by: eyescream interactive, inc. eyescream.com . Owned and moderated by: Adam Boettiger <ab@eyescream.com> To REMOVE yourself from this list: mailto:i-advertising-signoff-request@guava.ease.lsoft.com If you have difficulty, contact the List Moderator mailto:ab@eyescream.com To SUBSCRIBE, see: internetadvertising.org To obtain a list of FREQUENTLY ASKED QUESTIONS (FAQ) mailto:listserv@guava.ease.lsoft.com In the BODY of your message, put: INFO I-ADVERTISING To SUBMIT A POST, mailto:post@internetadvertising.org ARCHIVES: guava.ease.lsoft.com