To: BillyG who wrote (35720 ) 9/4/1998 4:09:00 PM From: John Rieman Read Replies (1) | Respond to of 50808
Anybody can make a MPEG-2 codec........................eet.com Posted: 9:00 p.m., EDT, 9/3/98 Zuken scouts partners for system-on-a-chip design center By Yoshika Hara YOKOHAMA, Japan - Zuken Inc. is investing $10 million and reaching out to intellectual-property (IP) providers in the United States to establish a system-on-a-chip design center here. Fueled with the cash, new relationships with IP companies and new tools in development, the pc-board CAD powerhouse hopes to position itself at the leading edge of next-generation chip and board-level design. Zuken is eyeing the design of system-level chips and so-called systems-on-board for networks, communications and graphics applications specified by customers in Japan and in Asia. The design center will merge "Zuken's design technology, especially for printed-circuit boards, and know-how accumulated at RealVision Inc., our 3-D-graphics ASIC-design subsidiary," said Jinya Katsube, senior managing director of Zuken. Zuken will look to differentiate its systems based on IP cores, many of them sourced in the United States, Katsube said. "We're looking for IP for networks, communications and graphics. Superior IPs exist in the United States. The role of the new design center is to ally with U.S. IP providers, bring competitive IP to Japan and provide full technical support for the IP up until practical implementation in the end user's system." Zuken said it is negotiating with a number of U.S. companies on use of their intellectual property. Katsube said such relationships will prove mutually beneficial. "U.S. IP providers recognize the large potential of the Japanese market, but it is difficult for a [foreign] IP vendor to enter the market alone," said Katsube. "IP providers who want to expand their sales in Japan and Asia" may find it easier to do so via partnerships, Katsube said. Zuken sees opportunities in the process shift from 0.25 micron to 0.18 micron. "It is not a simple shrink, and design tools have to change," said Katsube. "Such a change allows newcomers like us to enter the design market." The company has been taking design orders for roughly a year and has turned around such designs as an W-CDMA prototype and MPEG-2 codec. A Gigabit Ethernet design is in the works.