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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Travis who wrote (17617)	9/6/1998 8:17:00 PM
From: Alomex	Respond to of 213176

If you really believe that Apple is offering employees iMac's for $699 and that it's near cost, you should bookmark Recon as your one and only news source. :) Don't worry, the NoGray web site seems clueless. They call the markup (supposedly $100) "profit". Where do they think the money for sales personnel, rent, taxes and so on comes from? I doubt we'll see iMac at $999 in X-mas. First of all, why would you deep-discount something that is selling so well? Second, people seem to prefer tie-ups. I'd put my money on a $1200-1300 iMac with printer included instead. Lastly Fred Anderson has always been on the money with his statements. He said margins will suffer with the iMac. Particularly so during the quarter you have to idle production lines while upgrading them to the new iMac line.

To: Travis who wrote (17617)	9/6/1998 8:29:00 PM
From: Ryan Finley	Read Replies (2) \| Respond to of 213176

What makes this rumor so unbelievable, the cost itself, or the opportunity for employees. IMHO, the iMac seems like it is VERY cheap to produce. It has less components that sub-$1000 pcs, which much have some sort of margin. I think Apple set a price of $1299 to merely milk money out of people who would buy the iMac with little regard to cost, while remaining close enough to the sub-$1000 pc market to spur possible Wintel conversions. Do you really think that Steve Jobs is dumb enough to produce a low-margin consumer machine? The iMac was designed from the beginning to be aesthetically pleasing for ONE purpose, to distract from the lack of hardware. Jobs has spinned us into believing that cost-cutting measures are actually a forward-thinking vision for the future! This is the genius of Steve Jobs...