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To: Jon Tara who wrote (13609)	9/9/1998 12:56:00 AM
From: FlatTaxMan	Respond to of 18444

Tuesday September 8 10:00 AM EDT Europe Said To Embrace Internet, Close In On U.S. By Neil Winton, Science and Technology Correspondent PARIS (Reuters) - Europeans, long branded as no-hopers and laggards in the world of high technology, have started to embrace the Internet and close the gap with the U.S. ''Europe is growing faster than anywhere right know,'' Patrick McGovern, chairman of U.S. high technology consultancy IDC told his company's annual European Information Technology Forum. ''Europe has been somewhat comatose in its embracing of the Internet. What a difference a year makes,'' IDC Senior Vice President Frank Gens said in a speech to the meeting. Bill Gates, Chairman of Microsoft Corp (MSFT - news) appeared less sure. In a speech, Gates said Microsoft needed to reach out to get the measure of the European market. ''I don't think the word is out there yet, but I don't see why it should be so different as in the United States,'' Gates said. Last year at the Forum, IDC said Europeans were showing an alarming lack of interest in the potential of computers and were in danger of falling behind in the information technology race. At that meeting IDC pointed to companies in the Asia Pacific region as being the most serious about the Internet and the development of electronic commerce. The economic meltdown has put a dampener on that, Gens said. ''The question last year was will Asia leapfrog Europe,'' according to Gens. Europeans have taken up the challenge with enthusiasm. ''The growth forecast is extraordinarily strong for the European Internet economy. Europe was lagging yes. But in the last year businesses with web site presence has more than doubled. Europe used to be one to 1-1/2 years behind the U.S., now they are less than one year behind the U.S. in establishing web presence,'' Gens said. ''The U.S. is still moving fast though so Europe must keep up the pressure,'' Gens said. IDC published new research at the forum, predicting that there would be an explosion of web users, with Europeans making up an increasing percentage. - Spending by business on information technology to build an online presence will hit $954 billion in 2002, up from $211 billion in 1998. - Web users world wide would reach 320 million by 2002 compared with 97 million in 1998. Western Europe's share would reach 23 percent by 2002 compared with 19 percent in 1998. - Electronic commerce on the web would reach $425 billion by 2002, up from $32 billion in 1998. (Electronic commerce is shorthand for the myriad of businesses which will become available to mass market consumers. They will be able to surf the Internet to do banking, buy cars and holidays, read newspapers and watch movies, all at the click of a computer mouse.) - Business to business transactions would account for 79 percent of the total in 2002 versus 66 percent in 1998. - Burgeoning electronic commerce will boost new technologies which deliver the Internet. Personal computers, which in 1997 handled 96 percent of traffic will slip to 43 percent. The balance will be won by new Internet appliances like WebTV, and satellite TV. Gens pointed out in his presentation though that PC makers would still be in a healthy position because the market for Internet devices generally would rocket to 97.8 million in 2002 from 32.9 million in 1997. How will the turmoil in Asian, Russian and Latin American markets show up in the high technology business? Gens said information technology budgets in Asia were in significant decline, but Internet spending was falling less dramatically. ''Corporate management was seeing the use of the Internet as a high leverage channel, an important channel. Some drop in IT spending shouldn't see a decline in the Internet because this was path to help economies in danger,'' Gens said.

To: Jon Tara who wrote (13609)	9/9/1998 11:28:00 AM
From: PartyTime	Read Replies (1) \| Respond to of 18444

Jon Tara, if you're not aware of the advertising that ZuluMedia has provided its clients, then you are simply too, too busy only reading your own postings. For months now, two individuals--Brady, on SI, and RPDBMW on Yahoo--have been posting numerous examples of Zulu advertising. It appears your own brilliance has blocked your ability to understand the advertising really does exist. But this is not surprising since, two or three weeks ago, you were attempting to implant an image in readers' minds no one was even in the office.