To: Fredman who wrote (13727 ) 9/10/1998 4:42:00 PM From: PartyTime Respond to of 18444
This is a November 10, 1997 Wired report on Softbank Holding Company-Japan and alludes to some of the difficulties it was having with the pesky former SIMer bunch. Zulu-tek was nowhere in the picture yet. In fact, it was still named NETZ and still glowing over its echoMEDIA purchase. The following are the concluding excerts from:wired.com "....But Softbank stopped short of folding in its advertising representation arm, Softbank Interactive. One of the leading Internet advertising booking agencies, Softbank Interactive is the business that holds the most potential conflict with the conglomerate's publishing priorities. " Ziff-Davis spokesman Greg Jarboe said Softbank Interactive would continue to operate as a separate company in which Softbank holds an undisclosed stake. Softbank refuses to confirm whether it holds a controlling stake in the ad sales company. " The arms-length distance maintained between Softbank Interactive and other Softbank US properties may also reflect a decision to scale back its involvement in the ad booking agency. The latest issue of AdWeek quotes Softbank officials saying they are seeking additional investors for the unit and may consider putting it up for sale. " Softbank treats its US operations as if they were private, and declines to disclose any substantive financial results. In part this reflects a fear that such information might be used in competitive marketing by rivals such as privately held computer publisher International Data Group. " A Ziff-Davis spokesman would only say that the combined Ziff-Davis/Softbank entity would have revenues "north of $1 billion annually," but declined to say at what latitude they might lay. Softbank reported revenues of $2.89 billion for the fiscal year ending in March 1997. " Since 1994, Softbank has paid $1.4 billion for 80 percent of Kingston Technology, $2.1 billion to acquire Ziff-Davis, a leading publisher of computer industry magazines, and $800 million to buy Comdex, the industry's largest trade show."