Technology News
REEL.COM AND EXCITE STRIKE COMMERCE AND CONTENT
RELATIONSHIP
Leading Online Movie Store Now Preferred Video and DVD Merchant on the
Excite.com and Webcrawler.com Entertainment and Shopping Channels
09/10/98 -- EMERYVILLE, CA -- Reel.com Inc., (www.reel.com), the leading online
movie store, announced a partnership with Excite Inc. that names Reel.com as the
dominant and preferred video and DVD merchant on the Excite.com and
Webcrawler.com Entertainment and Shopping Channels, and calls for the integration of
Reel.com's proprietary content into search results for movie titles, actors, and directors
on both Excite (www.excite.com) and Webcrawler (www.webcrawler.com).
Movie lovers will be able to browse Reel.com's movie information and buy movies at
Reel.com through movie-related searches on Excite.com and Webcrawler.com.
"Reel.com is clearly a leader in the on-line movie arena," said Kenny Wachtel, senior
vice president, sales, Excite Inc. "This partnership represents a partnership of both
content and commerce. By combining Reel.com's expert movie information and the
Excite's shopping and entertainment expertise, we're giving Excite and Webcrawler
users access to the best movie information available, as well as the ability to purchase
these movies on-line."
"Reel.com's detailed and customizable movie content will create a powerful information
tool, for the millions of users of Excite and Webcrawler," said Harry Bernstein, vice
president of business development for Reel.com Inc. "These users will also be able to
purchase virtually every video, DVD and laserdisc ever made through our on-line store.
This partnership expands our commitment to movie discovery, which has made us the
No. 1 movie store on the Internet."
Links to Reel.com's commerce areas will also be highlighted in the Excite and
Webcrawler Shopping Channels, as well as the Video and Movie Sub-Channels of the
Entertainment Channels of Excite and Webcrawler. In addition, Reel.com will have a
presence in the "Daily Deals" and the "Shopping Departments" areas of the Shopping
Channel.
The Reel.com content that will be in movie-related search results include "Movie
Matches," "Movies at a Glance," "Reel Snapshots," complete director, actor and actress
filmographies, cast, and credit information. This movie information is developed by
Reel.com's staff of more than 40 writers whose expertise and knowledge of film extends
to all movie genres.
These writers deconstruct the films in Reel.com's library rendering detailed "Reel
Snapshots," 30-word descriptions crafted to touch on the film's theme and overall
look-and-feel, and "Movies at a Glance," a chart that scores the movie's basic anatomy
such as how much suspense, violence, and action a particular film has. The writers also
provide "Movie Matches," a listing of films that share similar profiles and themes with
the movie selected.
Reel.com also offers "Filmographies," which lists an actor's or director's entire body of
work. These features are hyperlinked, searchable, and browseable to facilitate
exploration of the company's vast film selection while also providing an invaluable
online movie reference tool.
About Reel.com Inc.
Reel.com (www.reel.com) is the leading Internet-based movie store offering over
85,000 VHS and 1,200 DVD titles for sale, and 35,000 video titles for rent. Reel.com
also features proprietary editorial content to help customers select movies. The staff of
writers for the site includes film school graduates, video store veterans, screen writers,
and scores of other film experts.
Reel.com's current Internet partners include @Home Network, Celebsite, Chicago Sun
Times, E! Online, Film.com, Mr. Showbiz, Turner Home Entertainment, TV Guide
Entertainment Network, and Yahoo! Reel.com also operates a physical store in
Berkeley, Calif. offering a selection of 35,000 videos for rent. Hollywood Entertainment
Corp. (NASDAQ:HLYW) recently announced an agreement to acquire Reel.com.
Contact: Pamela Coddington, Reel.com
Voice: 510-549-3333, ext. 221
Email: pamelac@reel.com |
