SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Yousef who wrote (36963)9/11/1998 7:27:00 AM
From: Maxwell  Read Replies (1) | Respond to of 1570370
 
Yousef:

<<Re: "Yousef, now I have a quiz for you..... who might be hurt by CeleronA's success?"

Let me guess ... I think one of those companies announced earnings (earrings <ggg>) today and the other one will announce in October. BTW, I don't think I will be hurt by it. <ggg>>>

A few years ago when AMD released the 183mm^2 silicon K5 to compete with the 120mm^2 pentium, I said there is no way for AMD to compete in this market. Last year when AMD decided to position the 0.35um 163mm^2 K6 against the 90mm^2 Pentium at 25% discount I said to myself, AMD mind as well close their door. Today when AMD positioned the 79mm^2 K6-2 against the 154mm^2 CeleronA at roughly the same price and even higher, I jump up and down and say "YES GO AMD!". What is even great is that the K6-2 still has a better reputation than the CeleronA and people are buying the K6-2.

This market is all about positioning. AMD has positioned well with the smaller die size against Intel. I am sure many Intel employees are not too happy about the big die size, except for you. Having a "BIG FAT DIE SIZE" ain't going to gain you market share in a competitive environment.

Maxwell