To: BillyG who wrote (35843 ) 9/11/1998 1:13:00 PM From: DiViT Read Replies (2) | Respond to of 50808
Hitachi Goes Digital With LSI Logic Chips 09/08/98 PR Newswire (Copyright (c) 1998, PR Newswire) LSI Logic's Complete System Solution Selected for Hitachi Digital Terrestrial Set - Top Box and Integrated TVs BRACKNELL, England, Sept. 8 /PRNewswire/ -- LSI Logic (NYSE: LSI), a leader in providing complete system solutions for digital consumer products, today announced that it will supply Hitachi Home Electronics, UK, with a comprehensive channel-to-source digital terrestrial silicon solution for Hitachi's newest line of digital set - top boxes and integrated TVs. The highly integrated chipset makes it easy for digital TV designers to quickly produce a performance-optimized digital terrestrial solution at a very competitive cost. The complete front-to-backend offering includes a single-chip 2k/8k COFDM demodulator with FFT, an FEC, an integrated Transport Demux and 32-bit MIPS CPU, and an MPEG-2 A/V decoder, enabling products with superior broadcast reception. Hitachi's recently announced C32W40DTN (32") and C28W40DTN (28") widescreen integrated digital terrestrial TVs (idTV) and DTR801 DVB digital terrestrial set - top box will feature LSI Logic's chipset throughout. The Hitachi products will be in the retail shops later this year, in time for the U.K. digital terrestrial TV launch. Because they are based on LSI's 2k/8k COFDM demodulator, Hitachi is poised to make their products available for broader European consumption, as digital terrestrial TV rolls out across Europe which requires 8k demodulation. "Hitachi's choice of LSI Logic's complete digital terrestrial system solution is an important endorsement for our products," said Simon Dolan, vice president of marketing for LSI Logic's consumer division. "They are leaders in quality consumer electronics and at the forefront of bringing the newest technology into the public domain at affordable prices." "This design win is very exciting for us. It demonstrates LSI's strength across all areas of digital TV design, from the COFDM through to the Transport Demux and MPEG-2 A/V decoder," said Trevor Neal, market development manager, LSI Logic Europe. "What we've been able to offer Hitachi is a complete, highly integrated solution and a roadmap for future integration," he continued. "LSI Logic is enabling a new era of consumer products." LSI Logic company background LSI Logic Corporation, The System on a Chip Company(R) is a leading supplier of custom high-performance semiconductors, with operations worldwide. The company enables customers to build complete systems on a single chip with its CoreWare(R) design program, which increases performance, lowers system costs and accelerates time to market. LSI Logic develops application- optimized products in cooperation with trend setting customers, and operates leading-edge manufacturing facilities to produce submicron geometry chips. The company maintains a high level of quality as demonstrated by its ISO 900x certifications. LSI Logic Corporation is headquartered at 1551 McCarthy Boulevard, Milpitas, California 95035, lsilogic.com . LSI Logic Europe Ltd. LSI Logic Europe Ltd., a wholly owned subsidiary of LSI Logic Corporation, has its headquarters at Bracknell in the UK, and offices and design centers in France, Germany, Israel, Italy, the Netherlands, Sweden, Denmark and Switzerland. LSI Logic's sales in Europe accounted for 19 percent of the its parent's total 1997 world-wide revenue. Notes to Editor: 1.) The LSI Logic logo design and The System on a Chip Company are registered trademarks of LSI Logic Corporation. 2.) All other brand or product names may be trademarks or registered trademarks of their respective companies. 3.) Reader inquiries should be directed to + 32-11-300351 within Europe. /CONTACT: Stephen Waddington, 0171-240-1689, or swaddington@webergroup.co.uk, or Steve Earl, 0171-240-1689, or searl@webergroup.co.uk, both of The Weber Group Europe, for LSI; or Susan Josephson of LSI Logic Europe Ltd., 01344-413209, or susanj@lsil.com/ 09:00 EDT