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RELEVANTKNOWLEDGE ANNOUNCES TOP DOMAINS AND PROPERTIES FOR AUGUST Political News Events and Hurricanes Drive Visitation to News and Weather Web Sites
Atlanta, September 11, 1998-RelevantKnowledge (r), Inc., the leading provider of online marketing intelligence, today announced its Top 25 Web domains and properties for the month of August. The company saw increased visitation and frequency to news and weather sites from July to August in the wake of President Clinton's acknowledgement of inappropriate relations with Monica Lewinsky, the U.S. bombings in Afghanistan and Sudan, and Hurricanes Bonnie and Earl.
"August was an extremely interesting month for the Web. During a time when people typically are on vacation, visitors to topical Web sites increased dramatically, and time spent on the Web was at an all-time high of 10.1 hours on average per user," said Jeff Levy, CEO of RelevantKnowledge.
Traffic to news and weather sites was a driving force behind these record duration figures. With the advent of Clinton's national confession, U.S. bombings, and hurricane season, duration to weather and news sites increased 61and 39 percent, respectively. Page views to news and weather sites also increased dramatically by 57 and 41percent, respectively.
"This suggests that Web users looked at page after page of news and weather sites in search of information about current events. People invested significant time in following breaking news," Levy said.
News Universe(1)
Unique Visitors (000) Duration (Minutes) Avg.Page Views
August 13,474 69.6 64.9 July 11,803 50.1 41.3 % Difference +14% +39% +57%
Weather Universe(2)
Unique Visitors (000) Duration (Minutes) Avg.Page Views
August 7,936 31.9 20.8 July 6,465 19.8 14.7 % Difference +23% +61% +41%
August's Top Domains and Properties:
"Top 25 Dot.com Domains," which ranks the most highly trafficked single Web domains during the August1998 reporting period (8/3/98-8/30/98), are based on Unique Visitors. August data is projected to the latest RelevantKnowledge universe estimate of 53.4 million Web users in the U.S., aged 12 and older.
August Site Persons 12+ Rank (in 000s) July Ranking
1 yahoo.com 25,670 1 2 aol.com 21,649 2 3 microsoft.com 19,507 3 4 netscape.com 16,304 4 5 geocities.com 15,485 6 6 excite.com 13,884 5 7 lycos.com 10,296 8 8 infoseek.com 10,241 7 9 msn.com 10,151 9 10 altavista.digital.com 9,220 10 11 hotmail.com 7,167 11 12 tripod.com 7,001 12 13 real.com 6,366 16 14 xoom.com 6,094 17 15 angelfire.com 6,039 13 16 zdnet.com 5,755 15 17 amazon.com 4,942 14 18 msnbc.com 4,819 21 19 weather.com 4,598 31 20 switchboard.com 4,586 20 21 cnn.com 4,413 25 22 pathfinder.com 4,307 22 23 abcnews.com 4,059 38 24 mapquest.com 4,024 19 25 mirabilis.com 3,959 24
"Top 25 Web Properties" consists of the top consolidated Web properties aggregated under one brand, including multiple domains that fell under that brand during the August 1998 reporting period (8/3/98-8/30/98) and is ranked by Unique Visitors. The data is projected to the latest RelevantKnowledge universe estimate of 53.4 million Web users in the U.S., aged 12 and older.
August Property* Persons 12+ Rank (in 000s) July Ranking
1 Yahoo/Four11 26,128 1 2 AOL.com 21,784 2 3 Microsoft 19,614 3 4 Lycos Network** 17,649 7 5 Excite Network 16,554 5 6 Netscape 16,304 4 7 MSN/ Hotmail 15,557 6 8 GeoCities 15,485 8 9 Infoseek 11,010 9 10 Walt Disney Company 10,445 10 11 AltaVista 9,220 11 12 RealNetworks 7,228 12 13 CNET 7,151 13 14 ZDNet 6,683 14 15 Xoom 6,650 17 16 CNN 6,160 18 17 Switchboard 5,183 19 18 Amazon 4,942 16 19 MSNBC 4,819 25 20 Weather Channel 4,598 28 21 Mirabilis 4,582 22 22 Wired 4,325 20 23 Pathfinder 4,307 26 24 Xpics 4,173 21 25 Mapquest 4,032 23
*Site data based upon aggregation of multiple domain names. A complete list of domain names/URLs, for each site can be found at relevantknowledge.com. ** The Lycos Network now includes the Whowhere and Angelfire properties. ~ The RelevantKnowledge panel under-represents AOL members and traffic to aol.com. In addition, RelevantKnowledge does not measure usage within the AOL proprietary network. Note: All numbers are estimates and are subject to the limitations inherent to survey methodology, such as sample variability, data collection flaws and non-respondent bias. The effect of this cannot be determined to any precise mathematical degree. Note: A complete methodology explanation is available on the RelevantKnowledge Web site at rkinc.com.
About RelevantKnowledge: RelevantKnowledge (www.relevantknowledge.com, 1-888-4RK-0001) is the only company of its kind to offer a randomly selected, unified panel of business, home and college Web users, representative of the U.S. World Wide Web universe. The company's Web Report, LifeGraphics, Site Reports, Vertical Markets Reports, Ad Networks Reports and custom analyses enable advertisers, advertising agencies, Web publishers, and industry and financial analysts to better refine site content, more accurately target ad messages and maximize media efficiencies.
The company was founded at the Advanced Technology Development Center on the campus of The Georgia Institute of Technology. Bringing together a team of experts from the fields of research, panel management, media, technology and advertising, RelevantKnowledge provides the standard for Web audience measurement and market insight.
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(1) News sites include abcnews.com, allpolitics.com, chicagotribune.com,cnn.com, drudgereport.com, foxnews.com, latimes.com, msnbc.com, nytimes.com, usatoday.com, washingtonpost.com
(2) Weather sites include aws.com, accuweather.com, coastalnet.com, earthwatch.com, groundhog.sprl.umich.edu, hurricanes98.com, intellicast.com, marineweather.com, met.tamu.edu, nws.noaa.gov, rainorshine.com, storm98.com, travelersweather.com, weather.com, weather.lycos.com, weather.yahoo.com, weatherconcepts.com, weatherlabs.com, weatherpost.com, wunderground.com, wxp.eas.purdue.edu. |