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To: porcupine --''''> who wrote (770)9/15/1998 3:37:00 PM
From: porcupine --''''>  Respond to of 1722
 
Integrated Oil May Shift from Commodities to Services

"Traditional Oil Companies May Soon Be Extinct-Texaco CEO"

By Jeff Franks -- Tuesday September 15 6:37 AM EDT

HOUSTON (Reuters) - The days of the traditional oil company are
numbered, Texaco Inc. (TX - news)'s Chairman and Chief Executive
Officer Peter Bijur said Monday.

Energy firms must learn to deal with new political and
technological realities or face extinction, Bijur said, in a
speech to the World Energy Council's 17th Congress here.

''I believe that we are living through the last days of the
traditional oil company,'' Bijur said.

Bijur said he expects nations, especially those with emerging
economies, to ''exert more control over their own natural
resources,'' which will mean a new role for oil firms.

''While nations have long desired the ability to develop their
own resources and for their own companies to gain the expertise
to run the fields, we see this becoming a practical reality,''he
said. ''We must accept that they will be maintaining greater
possession of their destinies and resources in the progression
towards economic development.

He said oil companies will address this by offering technical
expertise ''without insisting upon ownership interest.

''An oil company's value will shift from the value of its
reserves to the value of its knowledge...the oil company of the
future is a company providing technology and information,
management, capital financing and networking,'' Bijur said.

He also predicted changes in the way oil companies sell their
products, including a move away from the traditional service
station.

''In the U.S., Wal-Mart buys everything else in bulk with
razor-thin margins for suppliers. Why not gasoline? Just because
oil companies have distribution networks does not guarantee us
that customers will continue to patronize their brands,'' Bijur
said.

New transportation technology, such as the use of cars powered by
fuel cells instead of gasoline, will also force change on the oil
giants, he said.

''This industry knows how to explore for deposits of oil. I
believe we also need to explore new ways of thinking and
operating, because these are the reserves that will determine our
success in the years ahead,'' Bijur said.

On Monday, Texaco's stock fell 12.5 cents to $60.56 a share in
composite New York Stock Exchange trading.