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To: Rob S. who wrote (17004)	9/12/1998 2:03:00 PM
From: H James Morris	Respond to of 164684

Guerrilla? I just thought it was a 'Thing'. < That means consumers are likely to see more billboards in the future--in unusual places. Building-wrapping, a la the Armageddon ad, is all the rage in Los Angeles. ABC has plastered hot-dog and coffee-vendor carts in 15 cities with its sardonic promos for the upcoming fall TV season. Online bookseller Amazon.com put ads on trucks and outside rival Barnes & Noble Inc. bookstores in several major cities. Guerrilla tactics? As new marketers and big media companies swarm in, it's inevitable.