To: Bill Harmond who wrote (17007 ) 9/12/1998 4:14:00 PM From: llamaphlegm Read Replies (1) | Respond to of 164684
William: You crack me up. Well at least you attempted a reply to ONE of the numerous questions posted to you. Never did get around to the one about the importance or irrelevance of the YHOO ad deals, but I'm sure you will (NOT). 1. AMZN's marketing/revenue has in fact declined over the past year. 2. This is caused by its increase in revenue. Faster growth here than in costs. 3. AMZN's management has stated (did you ever read the 10K, I'd really like to think that you're not just wasting the time of all those who have) that it anticipates much slower growth in the book market. 4. MGT. has also stated that it anticipates increased competition (duh!!!) and no decrease (and possible increase) in marketing costs. 5. 3 + 4 = higher marketing/revenues. 6. Marketing costs include all sorts of goodies not usually included there (but rather in SG&A) so there's certainly room for manipulation of this number. 7. Interesting that you choose 2 companies in the music e tailing sector. Are you trying to prove my point for me? OK, you're right. AMZN is now entering saturated markets, where competition is spending fiercely to attract and retain clients (remember all those silly bull arguments about inertia and once you have an online account with an etailer not wanting another one in the same industry, well sort of works against you in the music industry,eh???), where, Bezos tells us the margins are even thinner, and which will complicate amzn's logistical nightmare and acute labor shortage (go back and read ( I know I'm hard on you, asking you to actually NOT ignore any data point that contradicts your monetary interests) the Heard on the Street column). 8. If those companies have high marketing/sales and and amzn has a low one and yet, amzn has managed to stay wildly unprofitable, where will amzn find its cost savings to make itself popular since it currently LOSES $7.50 EACH TIME IT SELLS A BOOK. If cdnow and ntki also go bankrupt or are now scooped up as a much cheaper acquisition by another company, it does not mean that amzn will fare any better in the future. If you believe what you write, than please for your own sake, at least consider the emerging mountain of data and articles that call amzn's future profitability into question. If you're just trying to drum up other bullish support to make yourself feel better, than knock yourself out, but in months of posting you have yet to point to hard numbers which will justify ANY stock price for amzn. LP