To: Jenna who wrote (14584 ) 9/12/1998 9:19:00 PM From: Jenna Respond to of 120523
"Earnings Plays" versus regular plays this week and next. Earnings coming in will invariably effect the market climate more and more in the next 6 weeks. Panic, sentiment and extraneous factors will have to take a back seat to actual earnings coming out for the particular companies. If they can really show they have earnings growth, are fundamentally sound, or even that they are getting back on track in the next couple of quarters it might be enough. This quarter is not going to be like any other earnings plays in the past 10 quarters. 1) It is obvious that 1-7 days before earnings come out is enough time for a play, unlike the past when you would be better off tracking them 3-12 days before earnings.. This will make your work that much easier. 2) Even the 'low earners' might turn out to be good plays, but either way the bearish/bullish momentum will be apparent that much more quickly. 3) You never had to take them home through earnings before, but there was always a temptation, especially if the market was bullish. Now, the gains will be quite accessible before the earnings come out and at the same time because of market climate you might actually be a tad safer taking them home since in most cases you can rule out the stocks being overbought and consequently downgraded on valuation. I would probably never have taken home ORCL in January or even in July, but I felt that good news would be handsomely rewarded and that is exactly how it worked out. On the other hand I was not tempted to take ADBE home. 4) Stocks are so oversold that it is anyone's guess how many 'up' days the stock will give you. I recall CMVT..JDEC...CXIPY...TECD all of which bucked the trend nicely even through the miserable market climate when they reported. This way even if you wait until AFTER earnings come out you will still have enough upside left for a swing/position trade. This was not the case last quarter. Still as always, exercise caution. Set your stops and don't nurse your trades, especially the earnings plays...Get out if your stock changes its trend, and stay in until the trend actually reverses. I made the mistake of getting out of several trades even when the upward trend showed no signs of reversing. That's the result of the general market climate influencing my trades.. It's inevitable that it will influence you in the next few weeks as well.