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To: ANANT who wrote (264)9/15/1998 6:53:00 AM
From: ANANT  Read Replies (1) | Respond to of 395
 
Dell Seeks Sharp Increase in Sales
Via Internet by End of the Decade
Dow Jones Newswires

SAN FRANCISCO -- Dell Computer Corp., which sells personal computers directly to customers, Monday said it hopes to generate half of its overall sales over the Internet by the end of the decade. The company posted total revenue of $12.33 billion for the fiscal year ended Feb. 1.

Dell now gets $6 million a day in Internet sales -- approximately $2.2 billion annually, or about one-sixth of its 1997 revenue -- mainly from small businesses and consumers. The company is developing programs that will encourage larger companies to place more orders on-line, Dell said.

Company Profile: Dell Computer

Last month, Dell posted sensational second-quarter results and announced its fourth stock split in two years. Even as its competitors struggled, Dell, which is noted for efficient production and low prices, reported a stronger-than-expected 62% profit surge for the second quarter. The results continued the tremendous sales and profit growth that have pushed Dell's stock to lofty levels.

Dell, whose direct-sales method requires little inventory, has capitalized on the falling prices of PC components such as chips and disk drives. The company has attributed the decline in average selling prices for PCs to lower prices for those parts. Most PC makers have had to sell many more computers to make up for sharply lower average
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