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To: Glenn D. Rudolph who wrote (17052)9/13/1998 11:11:00 AM
From: Glenn D. Rudolph  Respond to of 164684
 
Starr Report: Alexa Internet Tallies Online Traffic; 1 in 7 Web Users Viewed the Clinton Report Today

Business Wire - September 11, 1998 23:19
%ALEXA-INTERNET %CALIFORNIA %COMED %INTERACTIVE %MULTIMEDIA %INTERNET %EDUCATION %ENTERTAINMENT V%BW P%BW

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 11, 1998--Alexa Internet, provider of the free Web navigation service Alexa, today amassed statistics on the number of users that accessed the Kenneth Starr report online.

Based on Alexa's user base sample of 200,000 individuals, more than 15% or one out of seven, viewed Starr's findings today. Additionally, 38% of all government site URL requests were for the Starr report.

"The Clinton/Lewsinky report being published on the Net establishes the Internet as the primary mechanism for timely news. This new medium allows people to be in touch with the government in a way they have never been before," said Brewster Kahle, president of Alexa Internet.

"Tracking anonymous usage paths allows us to analyze what people actually do on the Web. Today, we monitored this behavior to reveal information that can be as insightful as public opinion polls."

Alexa Internet has been unveiling current Web size, growth and usage determined from data collected through its two-year archiving efforts. To date, the company has archived 12 terabytes of data (equivalent to more than half of all the contents stored by the Library of Congress) and continually analyzes this data to provide Site Statistics and Related Links for users of the Alexa service, available for free from alexa.com.

Alexa is the only organization regularly crawling and archiving the entire public Web and is considered an authority on full-scale Web analyses. Alexa also donates a copy of each snapshot to the non-profit Internet Archive, which is dedicated to preserving the World Wide Web for future generations to learn from.


Some of Alexa's additional recent findings, announced Aug. 31,
1998, are:

-- A current snapshot of the Web is 3 terabytes, or 3 million
megabytes;

-- The Web doubles in size every 8 months;

-- There are approximately 20 million Web content areas;(a)

-- 90% of all Web traffic is spread over 100,000 different host
machines;

-- 50% of all traffic goes to the top 900 Web sites currently
available.
 Netscape Communications, Inc., The White House, Gartner Group and Encyclopaedia Britannica are among some of the leading organizations that have requested or are using Alexa data or technologies. Premier analyst organization The Gartner Group, as well as The White House, have called upon Alexa Internet for data ranging from the number of .com domain names to the number of Web pages born daily.

Alexa Internet is committed to providing organizations and its users with the most updated and relevant Web data available. Partnered with organizations such as TRUSTe, VeriSign, RSACi and PICS, Alexa Internet serves the public as a trustworthy Web authority and provides useful information to help Alexa users navigate the Web more efficiently and effectively.

About the Alexa Service: Surf the Web With a Surf Engine

Since its introduction in October of 1997, over 1/2 million people have used Alexa to surf the Web smarter, faster and easier and are collectively viewing over 50 million pages per month. Alexa appears as a toolbar at the bottom of the user's screen and continually communicates with the browser to provide a constant stream of information about every site on the Web. Key features include:

Site Statistics -- Alexa shows detailed, objective information about every site, such as who the site is registered to, how popular the site is, how many sites link to that site, third party affiliations with privacy advocates and publishers such RSACi, TRUSTe, VeriSign and Yahoo! Internet Life;

Related Links -- Alexa gives users the ability to power surf by providing a list of ten related links for each site they visit. The related links are based on the usage patterns of all Alexa users;

Archive of the Web -- Alexa provides a solution to the frustrating 404 Not Found message by serving the most recently archived version of an unavailable page;

Desktop Reference -- Alexa has integrated a set of desktop reference tools from Encyclopaedia Britannica, including the Merriam-Webster Online Dictionary and Thesaurus, Britannica Online and eBLAST.

About Alexa Internet

Founded in April 1996 by Brewster Kahle and Bruce Gilliat, Alexa Internet is the leading provider of dynamic, relevant data about the Web to enable users to make intelligent business and consumer decisions. The company donates a copy of the Web on an ongoing basis to the non-profit Internet Archive, which is endowed to preserve our digital heritage for scholarly access.

The free Alexa Web navigation service is compatible with all Netscape browsers and Microsoft Internet Explorer browsers, versions 3.0 and higher, running on Windows 95 or NT. The company is located on the Web at alexa.com, or at 415/561-6900.

(a) "Content areas" include top-level pages of sites, individual home pages, and significant subsections of corporate Web sites. Alexa, siblinks, surf engine and the Alexa logo are all trademarks of Alexa Internet.


CONTACT: Alexa Internet
Cynthia Lohr, 415/561-6786
cynthia@alexa.com
or
Antenna Group Public Relations
Jennifer Michalski, 415/977-1911
jennifer@antennapr.com