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Technology Stocks : Int*l:when the bullet hits the bone -- Ignore unavailable to you. Want to Upgrade?

To: stak who wrote (8)	10/19/1998 6:18:00 PM
From: stak	Respond to of 17

DON'T BE ROADKILL ON THE DIGITAL HIGHWAY! Welcome to the Information Highway. The potholed road with no roadmap. If you think the info age has just begun, I'd agree. But at the same time its been here a long time, since after Gutenburg invented the printing press. Its actually the accessibility to info that will change dramatically. The info has been available for ages , but, who goes through the stacks of books at the library anyway. Its the Digital Age that is going to go Supernova. Taking all the info of all time and putting it to 1's and 0's. Digitizing will bring everything to your fingertips. (From text to sound, graphics and finally full screen video). In the future, information will be paramount to power. Unfortunately, technopeasants will be greatly underprivileged. Roadkill- a person who is not digitally literate. A person totally "clued out" to the ways of computers and the net. -Much like an animal that is haplessly run over by a car, they didn't even know what hit them. Soon the Digital Kids will come of age and they'll be the ones driving on the Digital Highway(d-way). Don't be Roadkill on the Digital Highway Get connected now

To: stak who wrote (8)	10/20/1998 1:55:00 AM
From: stak	Respond to of 17

DON'T BE ROADKILL ON THE DIGITAL HIGHWAY! Welcome to the Information Highway. The potholed road with no roadmap. If you think the info age has just begun, I'd agree. But at the same time its been here a long time, since after Gutenburg invented the printing press. Its actually the accessibility to info that will change dramatically. The info has been available for ages , but, who goes through the stacks of books at the library anyway. Its the Digital Age that is going to go Supernova. Taking all the info of all time and putting it to 1's and 0's. Digitizing will bring everything to your fingertips. (From text to sound, graphics and finally full screen video). In the future, information will be paramount to power. Unfortunately, technopeasants will be greatly underprivileged. Roadkill- a person who is not digitally literate. A person totally "clued out" to the ways of computers and the net. -Much like an animal that is haplessly run over by a car, they didn't even know what hit them. Soon the Digital Kids will come of age and they'll be the ones driving on the Digital Highway(D-Way). Don't be Roadkill on the Digital Highway Get connected now

To: stak who wrote (8)	10/20/1998 3:35:00 AM
From: stak	Respond to of 17

DON'T BE ROADKILL ON THE DIGITAL HIGHWAY! Welcome to the Information Highway. The potholed road with no roadmap. If you think the info age has just begun, I'd agree. But at the same time its been here a long time, since after Gutenburg invented the printing press. Its actually the accessibility to info that will change dramatically. The info has been available for ages , but, who goes through the stacks of books at the library anyway. Its the Digital Age that is going to go Supernova. Taking all the info of all time and putting it to 1's and 0's. Digitizing will bring everything to your fingertips. (From text to sound, graphics and finally full screen video). In the future, information will be paramount to power. Unfortunately, technopeasants will be greatly underprivileged. Roadkill- a person who is not digitally literate. A person totally "clued out" to the ways of computers and the net. -Much like an animal that is haplessly run over by a car, they didn't even know what hit them. Soon the Digital Kids will come of age and they'll be the ones driving on the Digital Highway(D-Way). Don't be Roadkill on the Digital Highway Get connected now

To: stak who wrote (8)	10/21/1998 3:15:00 AM
From: stak	Respond to of 17

DON'T BE ROADKILL ON THE DIGITAL HIGHWAY! Welcome to the Information Highway. The potholed road with no roadmap. If you think the info age has just begun, I'd agree. But at the same time its been here a long time, since after Gutenburg invented the printing press. Its actually the accessibility to info that will change dramatically. The info has been available for ages , but, who goes through the stacks of books at the library anyway. Its the Digital Age that is going to go Supernova. Taking all the info of all time and putting it to 1's and 0's. Digitizing will bring everything to your fingertips. (From text to sound, graphics and finally full screen video). In the future, information will be paramount to power. Unfortunately, technopeasants will be greatly underprivileged. Roadkill- a person who is not digitally literate. A person totally "clued out" to the ways of computers and the net. -Much like an animal that is haplessly run over by a car, they didn't even know what hit them. Soon the Digital Kids will come of age and they'll be the ones driving on the Digital Highway(D-Way). Don't be Roadkill on the Digital Highway Get connected now

To: stak who wrote (8)	10/21/1998 4:19:00 AM
From: stak	Read Replies (1) \| Respond to of 17

EYEBALLS=$$$$$ Jun 20,1998 As the world economy becomes much more information oriented, the prominence of traditional manual labor will lessen. That is, the information collected from customer transactions will be very, very valuable. The Royal Bank has an unbelieveably humungous database of all customer demographics and purchase transactions etc. They know exactly when and where you bought it and how much you paid for it. They also know what product and brand that you bought. The Web also brings this kind of info gathering on Web surfers. Eg. How many people "hit a website", and where else they've been etc. This associated info is worth its weight in gold to companies that want to sell goods. This info will be sold for profit. Discretely, of course. In the television industry, a large "audience share" gives broadcasters the ability to charge high prices to companys that want to show their ads. Companys don't mind paying big money to advertise on the Superbowl Game because they know there will be millions of viewers glued to their television sets watching their ads. The same battle for viewers (a battle for eyeballs if you will) is happening on the Internet right now. The portals are where this battle is being fought. The search sites (Yahoo!, Excite, Netscape) and America Online (a direct dial service) are the leading portals. These portals receive revenue by selling ad space to other companys. You can definitely see the dollar signs in their eyeballs! In a recent ad (Jun '98) America Online claims a 53.2% (1) share of online minutes. The next largest was Yahoo.com with a 2.7% share. AOL has taken out a full page ad to just to trumpet their share of eyeballs. In a number of subscribers graph(2), from the same ad, AOL has 11 million while MSN has 2.6 million and Compuserve has 2.45 million. These numbers are pored over prospective ad buying clients to see which would give the most bang for the buck. Question. How can I reach the most people for the least money? Are these people in my target market? (1) Source Media Metrix/ The PC Meter Co. (2) Source Jupiter Communications, Feb 1998.