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To: Glenn D. Rudolph who wrote (17079)	9/14/1998 8:07:00 AM
From: Box-By-The-Riviera™	Respond to of 164684

Time Warner plans web retailing - WSJ already sent to zcp NEW YORK, Sept 14 (Reuters) - Time Warner Inc. is laying ambitious plans to become a Web retailer, a big strategic shift after years of trying to pump the Internet for advertising revenue, the Wall Street Journal reported Monday. The media giant plans to sell an array of Madonna compact disks, Batman videos, Time-Life history books, and Tweety Bird boxers on the Net, the report said. The venture is expected to be open for business in six to 12 months, the report added. At first, Time Warner plans to sell chiefly its own products, but eventually, the as-yet-unnamed business plans to sell entertainment merchandise of rivals, according to the Journal. Time Warner had invested heavily to develop Pathfinder, a Web site offering on-line versions of Time Inc. magazines and other fare, the report said. Pathfinder was launched in 1994 with high hopes that advertisers would clamor for spots and that consumers eventually might pay for access, the report said. But the clamor didn't come; and consumers, while flocking to Pathfinder, showed no interest in paying for the privilege, the report added.