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To: Anthony Wong who wrote (783)9/14/1998 10:42:00 AM
From: Anthony Wong  Respond to of 1722
 
Bloomberg: Pfizer's Viagra Set to Be Approved by European Union Tomorrow

Bloomberg News
September 14, 1998, 10:16 a.m. ET

Pfizer's Viagra Set to Be Approved by European Union Tomorrow

Brussels, Sept. 14 (Bloomberg) -- Pfizer Inc.'s Viagra is
set to be approved by the 15-nation European Union tomorrow, a
step that would revive the impotence drug's sales, which have
slowed after a record-breaking U.S. launch.

Jochen Kubosch, spokesman for EU Industry Commissioner
Martin Bangemann, said the dates of availability of Viagra and
whether the costs will be reimbursed under national healthcare
plans will be up to individual EU countries to determine.

''Mr. Bangemann will sign tomorrow morning, barring
technical difficulties,'' Kubosch told a press briefing, adding
it's ''highly probable'' the final approval will come tomorrow.

European approval for the drug would boost sales of Viagra,
after U.S weekly prescriptions for the drug slowed to about
168,000, having topped 250,000 in June, according to IMS Health
Inc. Viagra was the best-launched drug, earning $411 million in
sales in its first three months on the market.

The introduction of the drug in the Europe Union is expected
in October. The European Union's committee on medicines in August
recommended the commission approve the drug.

It's unclear whether Viagra sales in Europe will equal those
in the U.S., analysts have said. Europe is the third-largest
market for Pfizer, behind the U.S. and Japan.

In the U.S., insurance companies pay for Viagra, although
some have set limits on the impotence treatment, which can cost
about $10 a pill.

Pfizer intends to start Viagra sales while it asks
regulators to set reimbursement policies, said Andrew McCormick,
a company spokesman, on Aug. 25. It is too early to say whether
the drug's cost will be reimbursed, he said.

The European Union comprises Austria, Belgium, Denmark,
Finland, France, Germany, Greece, Italy, Ireland, Luxembourg, the
Netherlands, Portugal, Spain, Sweden and the U.K.

The EU committee on medicines asked for a clear label
warning of the drug's ''undesirable side-effects,'' which may
include impaired vision and headaches.

Viagra received the backing of the European Medicines
Evaluation Agency, an expert panel that advises European
regulators on drug approvals, on May 29.

Pfizer's shares rose 2 1/8 to 102 3/4 in New York.

--Rudy Ruitenberg in the Amsterdam bureau (31-20) 589 8507 and



To: Anthony Wong who wrote (783)9/14/1998 10:48:00 AM
From: Anthony Wong  Read Replies (1) | Respond to of 1722
 
09/14 09:42 UK tells NHS doctors: don't prescribe Viagra yet

LONDON, Sept 14 (Reuters) - Britain'S Department of Health told doctors on
Monday not to prescribe Pfizer Inc's <PFE.N> anti-impotence drug Viagra to
National Health Service patients until further notice, citing worries about its
cost.

Health Secretary Frank Dobson said media coverage had created expectations
that could prove a serious drain on NHS funds and lead to other patients being
denied treatment. "I cannot allow this to happen," he said in a statement.