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To: PartyTime who wrote (14014)9/14/1998 3:19:00 PM
From: BlueFox  Respond to of 18444
 
your sense of humor!

That would be humoUr, Party.



To: PartyTime who wrote (14014)9/14/1998 3:25:00 PM
From: PartyTime  Read Replies (3) | Respond to of 18444
 
Here's a letter of interest:

___________________________________________________________

The Internet Advertising Discussion List
____________________________________________________________

From: Allan Fromm <allanf@pipeline.com>
Subject: Third Party Ad Serving

A few months ago I observed that my search keyword banner ads AltaVista, served by DoubleClick, were loading at almost half the speed of our banner ads on Yahoo (served directly by Yahoo.) The search results seem to load before the banners, as Mr. Lamb suggested (below.) The technicians that I spoke with at DoubleClick blamed it on my ISP not caching pages but I had the same experience with my 33.4 K connection to Mindspring at home as I did on my 128 /256K ISDN connection at work to another ISP. Not surprisingly, out click through rate on AltaVista is about half our click through rate on Yahoo. Feel free to do a search on "telemarketing" on both search engines and refute my findings if you think I am wrong. I don't want to be unfair to DoubleClick.

My conclusion is that AltaVista is a very important source for advertising and that we will have to put up with slow loading banners. (sigh.)

Allan Fromm
An-ser Services
an-ser.com
mailto:allanf@pipeline.com

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