To: PartyTime who wrote (14014 ) 9/14/1998 3:25:00 PM From: PartyTime Read Replies (3) | Respond to of 18444
Here's a letter of interest: ___________________________________________________________ The Internet Advertising Discussion List ____________________________________________________________ From: Allan Fromm <allanf@pipeline.com> Subject: Third Party Ad Serving A few months ago I observed that my search keyword banner ads AltaVista, served by DoubleClick, were loading at almost half the speed of our banner ads on Yahoo (served directly by Yahoo.) The search results seem to load before the banners, as Mr. Lamb suggested (below.) The technicians that I spoke with at DoubleClick blamed it on my ISP not caching pages but I had the same experience with my 33.4 K connection to Mindspring at home as I did on my 128 /256K ISDN connection at work to another ISP. Not surprisingly, out click through rate on AltaVista is about half our click through rate on Yahoo. Feel free to do a search on "telemarketing" on both search engines and refute my findings if you think I am wrong. I don't want to be unfair to DoubleClick. My conclusion is that AltaVista is a very important source for advertising and that we will have to put up with slow loading banners. (sigh.) Allan Fromm An-ser Servicesan-ser.com mailto:allanf@pipeline.com ___________________________________________________________ What you are reading is The Internet Advertising Discussion List (I-Advertising). Since December, 1996 I-Advertising has been a moderated discussion forum on all aspects of the Internet advertising industry, serving members in 77 countries on 6 continents around the globe. All members must go through a two-step process to subscribe and this forum is never sent unsolicited. This list is powered by L-Soft's LISTSERV(R) lsoft.com and sponsored in part by: eyescream interactive, inc. eyescream.com . Owned and moderated by: Adam Boettiger <ab@eyescream.com> To REMOVE yourself from this list: mailto:i-advertising-signoff-request@guava.ease.lsoft.com If you have difficulty, contact the List Moderator mailto:ab@eyescream.com To SUBSCRIBE, see: internetadvertising.org To obtain a list of FREQUENTLY ASKED QUESTIONS (FAQ) mailto:listserv@guava.ease.lsoft.com In the BODY of your message, put: INFO I-ADVERTISING To SUBMIT A POST, mailto:post@internetadvertising.org ARCHIVES: guava.ease.lsoft.com