To: Glenn D. Rudolph who wrote (17139 ) 9/14/1998 8:59:00 PM From: Glenn D. Rudolph Respond to of 164684
Time Warner plans to hawk products online Reuters Story - September 14, 1998 19:07 %PUB %ENT %US %RET TWX V%REUTER P%RTR NEW YORK, Sept 14 (Reuters) - Media titan Time Warner Inc. said on Monday it plans to start hawking its products on the World Wide Web in a move to break into the growing electronic commerce business. The company's yet-to-be-named virtual store could start selling Time Warner videos, books, clothing and other products within six to 12 months, said Peter Costiglio, spokesman for publishing and direct marketing division Time Inc. "We think we have a lot of experience to do quite well at it," Costiglio told Reuters. Through its Book-of-the-Month club and and other direct mail businesses, Time Warner has already built up solid marketing, warehousing and shipping operations, Costiglio said. Costiglio said Pathfinder, a Web site containing on-line versions of Time Inc. publications and other material, could also complement the new venture by providing Internet shoppers. "They hypothetically could go from Pathfinder to where they could get some electronic shopping done," Costiglio said. Costiglio said Pathfinder gets about 1 billion page-views a month, indicating a good source of potential business. Although Time Warner at first will peddle only its own merchandise on-line, Costiglio said the Web site would probably offer other products in the future. The Time Inc. division, with its Chairman and Chief Executive Don Logan, will oversee the venture, but an executive will be picked to run it, Costiglio said. Costiglio said the new Web site would not compete with company units such as Warner Bros. Studio Stores, which also have their own Web sites, but would become part of an overall marketing effort. "What this is looking to do is not supplant any of these sites, but to coordinate with them as part of an overall initiative," Costiglio said. Costiglio said Time Warner believes it is well positioned to capitalize on this new venue for selling products. "We think we have the needed core competencies to compete there," he said. Time Warner's stock was up 1-15/16 at 86-7/8 in afternoon trading on the New York Stock Exchange. ((-- Eric Wahlgren, New York Newsdesk (212) 859-1700))