To: Anthony Wong who wrote (794 ) 9/14/1998 6:56:00 PM From: Anthony Wong Respond to of 1722
Things are looking up . . . Viagra's here (The Australian News Network) Tuesday 15 September, 1998 By BELINDA HICKMAN IF you believe the hype, it is an important drug for society - a magnificent thing for mankind that will bring families back together and herald the beginning of a new era in treatment. The cure for cancer, dementia or heart disease? Hardly. Despite the rhetoric, yesterday brought a much-anticipated milestone for some of the estimated 10 per cent of Australian men who have difficulties attaining or maintaining an erection. It was the day the impotence pill Viagra was launched on the Australian market and the nation's pharmacies were busy stocking shelves in expectation of high demand. Australian Sexual Health Centre specialist Michael Lowy said men had been anticipating the drug's release for weeks. "We had just a handful of extra inquiries today, but I expect the next few weeks are going to be busy," he said. Relief for impotence problems certainly won't come cheaply. A packet of four 50mg or 100mg tablets - which manufacturer Pfizer expects will be enough for about one month of sexual activity - will cost about $70. (Although it may become cheaper if the company's application to list it on the subsidised Pharmaceutical Benefits Scheme is accepted.) Each tablet is effective for about four hours. Unprecedented publicity has surrounded Viagra's release. Pfizer senior associate medical director Michael Sweeney said four million prescriptions had been written for the drug in the US since its April launch. In Australia, the Government ensured Viagra's approval was fast-tracked because of increasing demand and fears of a blackmarket. Pfizer has taken the unusual step of including a hologram on the packet to ensure patients receive "the real thing" - due to the Internet market and generic manufacturers. Australian specialist Richard Gilbert said international trials had shown Viagra helped correct erectile dysfunction in about 80 per cent of men. "But it has no effect on sexual desire, it doesn't cause anything that is not physiological," he said. People with heart conditions or those taking nitrate medications cannot take Viagra, Dr Gilbert said. Many patients describe the pill in "miracle cure" terms. It has certainly put a spring in Arthur Greaves's step and a sparkle in his 33-year marriage. The 55-year-old retiree's self-confidence plummeted when impotence became a problem at age 42. "I became dissatisfied with myself, aggressive and often volatile," he said. Mr Greaves said "all Viagra does is help the system to work the way it's meant to". "It is not an aphrodisiac and sometimes it doesn't work. It depends on how you feel today," he said. "Even a good stud might not work when he is feeling run down." yahoo.com.au