To: Frank Sheridan who wrote (7217 ) 9/15/1998 1:02:00 PM From: Jeff Lins Read Replies (1) | Respond to of 16960
It is entirely possible that V2 can be retail sales leader and TDFX have lousy sales. It is called "too much inventory in the channel". Boardmakers could still be selling them hand over fist. But they would be reducing inventory. And they would wait until it is clear that they NEED more chips before ordering. ---------- OK, I was just named Czar of TDFX. Here we go: First off, let me tell you that we are sitting on around a hundred mil cash. I will keep some as a buffer for hard times, but I am planning on spending a whole bunch of it. For starters, I have used all the boardmakers to get Banshee in the door of OEM's. When they realize the high performance/cost ratio, as well as the reliability of the chips, they will want more. That is when I will hit them with Banshee2, a board made by us, TDFX. The new chip will be faster and better, yet we will sell the boards for less than what they are currently paying 3d party boardmakers. I will set up a sales office with techincal support personnel and hire a few distribution gurus to get things going. I will ensure that the Babbages deal will go through and that similar deals will be struck with other retail outlets. I will work hard to make Glid a platform, so that any retail outfit will have a N64, PSX, PC, and Glide sections. By making our own boards we will enhance revenues and profits. We will be able to avoid the price wars that go along with competing companies V2 boards. We will be able to forecast revenues more reliably since we won't be waiting for boardmakers to commit at the end of the quarter. We will not need to worry about our boardmakers shunning us for the latest hype. We will control our own destiny. In order to ensure TDFX and Glide as a legit platform, we will spend millions to entrench ourselves better than we already have. We will pay key developers to develop for Glide only. We will have a staff that will write the Glide drivers for games for free. We will give the developers the drivers for their games, and in exchange the game will be introduced with Glide support only. This will even give them time to work on D3D optimization. Also, they will be eligible to go on the TDFX shelf at Babbages and other outlets. We will co-op some marketing expenses with them. We will spend millions doing this. But we will make ourselve a legitimate platform, even with backwards compatibility. Consoles change the guard every so often, but by claiming the PC, once we have developed a position of total dominance it will be nearly impossible to unseat us. As the tide changes back from D3D to Glide, we will know that we have succeeded. We will give gamers what they want-first and foremost. We will open our roadmap to the public. We will get them excited. We will deliver on our promises. We will succeed.