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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: Timothy Liu who wrote (64791)	9/15/1998 2:18:00 PM
From: Joey Smith	Respond to of 186894

All: Another example of Intel moving very quickly for a giant! Socket-based Celeron PCs (as opposed to Slot-based) by the end of the year. Up from 2Q next year. Bad news for the clone shops! joey zdnet.co.uk IT Week: Socket Celeron could mean cheaper PCs for Christmas Tue, 15 Sep 1998 10:58:36 GMT Matt Loney Latest News Index Similar story search Intel has brought forward plans for the low-cost socket version of its Celeron processor, paving the way for a new breed of super cheap PCs by Christmas. Originally planned for early next year, the chip is now expected late this year, according to Albert Yu, senior vice president and general manager of Intel's microprocessor group on the eve of the Intel Developer Forum in Palm Springs, Florida. Yu also indicated that the single edge processor package version of the Celeron will eventually be phased out. "We are intent on moving to the socket (for Celeron processors) long term," he said. A socket version of the Celeron will, according to Intel, be smaller, cheaper and easier to mount in computers than the current version, thus bringing PC prices down and increasing margins for PC manufacturers. When the company launched the first Celeron it received wide-spread criticism from consumers for its poor performance and from PC manufacturers for the low margins it forced them to accept. The latest 300MHz and 333MHz Celerons (known as Celeron A) that include on-chip level 2 cache, addressed the first of these criticisms. A socket version will drive prices lower and make manufacturing processes easier, so addressing the second. Yu said the socket version will launch with the same processor speeds as the Celeron A, but said he did not know how much cheaper an equivalent Socket Celeron would be. "We will work out the pricing at the last minute," he said. Explaining the apparent U-turn on Intel's slot strategy, which had originally meant moving away from the socket architecture altogether, Yu said that when Intel started the Pentium II line, they had no plans for the low-end. "Back then this low-cost market segment just was not clear to us." However, he was at pains to point out that the socket version of the Celeron will still use the same P6 bus architecture as all current Pentium IIs and Celerons. "It's just in a socket format instead of a slot," he said. The Celeron will use a new 370-pin socket; it is entirely different from the old socket 7, which was designed for the old P54 and P55 bus used in the original Pentiums. The new socket will also be different from the Pentium Pro Socket 8 even though that socket was also designed for the P6 bus. Related stories: News Burst: Intel Dixon - faster, cheaper Celeron US Report: Intel slashes price of 300MHz Celeron US Report: Intel chip prices to dip New York - PC Expo: Intel says expect faster Celeron New Celeron, price cuts from Intel Latest News Index Similar story