The Password Announces New E-Commerce Deals with Another Universe, Cybermeals,
Egghead, and Etoys
Niche Communities of Interest To Be Served Via Targeted Content Filters
WOBURN, Mass., Sept. 15 /PRNewswire/ -- The Password has announced that it
has completed innovative e-commerce deals with online retailers
AnotherUniverse, Egghead, Etoys and Cybermeals. The Password,
(http://www.thepassword.com) a wholly owned subsidiary of CMG Information
Services, is a free online service that provides 'best of the Web' content
targeted to over 500 communities of interest along with personal publishing
tools that allow users to find, personalize, and publish Web content.
The format of The Password, which aggregates content, commerce, and community
around personal passions, in each of its "passWorld's," allows its online
commerce partners to reach highly targeted groups of users on the Web. Each
passWorld highlights the best of the Web on a single subject, providing a
unique medium that encourages online sales of related products.
Specially-built filters query each vendor's Web site for relevant products,
with the resulting specific product matches integrated into The Password's
library of more than 500 special interest 'passWorlds'. In addition, a
special marketplace section highlighting commerce partners and their offerings
is available from any page in the Password site. The Password receives a
commission on each transaction made through its site.
"The Password takes an innovative approach to e-commerce," says Peter
Crawford, VP of Sales for The Password.
"Because, instead of generalized pointers, we deliver relevant, targeted
merchandise to consumers. That enables us to bring specific products to the
attention of specific communities in the context of outstanding, relevant
content," Crawford adds.
AnotherUniverse.com (http://www.anotheruniverse.com) is the largest retailer
of science fiction and comic books in the world, with over 2,000 orders
shipped daily. The Virginia-based company carries thousands of hard-to-find
comics, exclusive and limited edition comics, toys, statues, collectible card
games, books, and gift items.
Cybermeals (http://www.cybermeals.com), based in Seattle, Washington, offers
the ability to order meals online from neighborhood restaurants. By the end
of the year, more than 25,000 restaurants are expected to join Cybermeals,
making it the largest online restaurant ordering service on the Internet.
Egghead (http://www.egghead.com), one of the most-visited Internet shopping
sites on the Web, is the leading marketer of new and refurbished computer
hardware, peripherals and previous-version software, providing customers with
superior products and services.
Etoys (http://www.etoys.com) provides the biggest selection of toys on the
Internet. Launched in 1997, Etoys carries over 275 brands including major
manufacturers as well as hard-to-find specialty toys from all over the world.
The on-line toy retailer became the exclusive online toy store partner for
Moms Online, a site that attracts more than a quarter of a million mothers
every month.
ABOUT THE PASSWORD
The Password (http://www.thepassword.com) is a new, free, online service that
offers Web resources organized into meaningful, structured content; powerful
tools for building a personal mini-Web organized around each user's passions
and concerns; and a place to publish that point of view in order to share it,
elaborate upon it, and find others who connect with it. The Password is a
product of Password Internet Publishing Corp., based in Woburn, MA, an
Internet publishing company that combines its editorial and media expertise
with sophisticated technology to create meaningful, automated, and personal
publishing for consumers. The Password uses retrieval and filtering software
developed by InfoMation Publishing Corporation with technology under license
from BBN Corporation. The Password is a wholly-owned subsidiary company of
CMG Information Services, Inc.
ABOUT CMG
CMG Information Services, Inc. is an investor and developer of Internet
companies. In addition, CMGI operates direct marketing companies and venture
funds focused on the Internet. Microsoft, Intel and Sumitomo hold minority
positions in CMG Information Services. In addition to The Password, The CMG
Internet Group is made up primarily of majority-owned subsidiary companies
including Planet Direct, NaviSite, Engage Technologies, Accipiter, ADSmart,
InfoMation and Magnitude Network.
The company's CMG @Ventures investment affiliates have significant interests
in Lycos, Inc. blaxxun, GeoCities, Vicinity, Parable LLC, KOZ, Silknet,
Chemdex, Speech Machines, Softway Systems, TicketsLive Corporation, Critical
Path, Mother Nature, and Visto Corporation. CMG @Ventures recently announced a
definitive agreement to sell its investment in Reel.com to Hollywood
Entertainment.
In addition, CMG will invest approximately $34 million in Hollywood
Entertainment. CMG has also signed a binding letter of agreement to sell its
25 percent stake in PlanetAll to Amazon.com, Inc. CMG also includes CMG
Direct, SalesLink, InSolutions and On-Demand Solutions as wholly owned
subsidiaries in the direct marketing, fulfillment and turn-key arenas.
CMG Corporate headquarters is located at 100 Brickstone Square, Andover, MA
01810. Telephone: 978-684-3600. Fax: 978-684-3674. Additional information is
available on the company's Web site, cmgi.com.
Contacts:
Rob Argento/Robyn Warr
Trylon Communications
(212) 818-9151
Robar@tryloncommunications.com
Robynw@tryloncommunications.com
Peter Crawford,
The Password
(781) 994-4103
peter.crawford@thepassword.com
SOURCE Password
CO: Password; CMG Information Services, Inc.; AnotherUniverse;
Cybermeals; Egghead; Etoys
ST: New York, Massachusetts, Virginia, Washington
IN: CPR MLM REA FIN
SU: TNM
09/15/98 12:42 EDT prnewswire.com
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