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Technology Stocks : Winstar Comm. (WCII) -- Ignore unavailable to you. Want to Upgrade?

To: Alejandro who wrote (8258)	9/16/1998 9:30:00 AM
From: Steven Bowen	Respond to of 12468

WinStar Expands Large Account Sales Effort to 15 Major Markets Business Wire - September 16, 1998 06:17 NEW YORK--(BUSINESS WIRE)--Sept. 16, 1998-- Large Customers Attracted by Flexibility, Reliability and Broadband Capacity of Wireless Fiber(SM) Service WINSTAR COMMUNICATIONS, INC. (NASDAQ - WCII) said today that it will expand its large accounts sales initiative to 15 major U.S. markets by the end of the year following a successful launch in its eight original target markets. The company also said that it is on track to further expand this initiative to 30 key markets by the end of 1999. WinStar's large account customers include leading Fortune 1000 corporations - ranging from insurance and financial companies to airlines, hospitality firms and consumer goods manufacturers - as well as other large institutions such as universities, medical facilities and convention centers. Representative large WinStar customers include the University of Chicago, Delta Airlines, Williams Sonoma, Trust Company of the West, Hambrecht & Quist and Mindspring. Robert McGuire, President and Chief Operating Officer of WinStar Large Accounts, said, "WinStar's Wireless Fiber(SM) service is very attractive to large corporations and institutions seeking flexibility and diversity in their critical telecommunications and data networks. WinStar's wireless network provides the only broadband alternative to traditional terrestrial-based providers and our success in adding new customers shows that sophisticated customers with rapidly changing telecommunications needs increasingly demand this option. As a result, we are expanding our large account initiative into seven new markets by the end of the year and will double our markets again in 1999." WinStar's large customers receive a customized package of cost-effective broadband telecommunications services specifically tailored to their needs. These include voice, data, video and other network services. One hundred percent of WinStar's new large customers are "on-net," meaning they receive these complex telecommunications services entirely over the company's existing facilities-based national switched network, including its Wireless Fiber services. "In an industry where telecommunications is the backbone of your business, WinStar's Wireless Fiber service provides us a layer of diversity we would otherwise not have through traditional, land-based carriers," said John Gilligan, Telecom/MIS Manager, Hambrecht & Quist. William J. Rouhana, Jr., Chairman and Chief Executive Officer of WinStar, said, "Our large accounts initiative represents an important and growing part of WinStar's core business strategy. Our success in this market broadens our overall customer base and helps us drive usage for the full range of our broadband services. With 100% of our new large account customers on the WinStar network, this is an extremely attractive high-margin market segment. Consequently, the revenues from our existing business are largely financing our expansion into these new markets." WinStar's large account service is currently being marketed in the following cities: Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, San Francisco and Washington, D. C. The following seven markets will be added by the end of 1998: Baltimore, Denver, Houston, Philadelphia, Phoenix, San Diego and Tampa.