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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Paul Engel who wrote (37098)9/18/1998 6:41:00 PM
From: Maverick  Read Replies (1) | Respond to of 1571206
 
350MHz AMD K6-2 system from Acer bundled with a 15-inch monitor and printer at $1,399
Ad Watch
Roger C. Lanctot

Following a week when Intel swamped retail circulars with systems based on
new processors, AMD reclaimed some lost ground during the Labor Day
weekend with a new processor of its own, the 350MHz K6-2, and a variety
of system bundles at sub-$1,500 prices. None of the AMD deals held a
candle to the screaming $799 266MHz Cyrix MII bundle offered by Best
Buy, but retailers teamed up with AMD to send a clear message that for the
same price as a Pentium II-based system with monitor, a clone customer
could get a printer as well.

There were five AMD K6-2 printer/system/monitor bundles, in total, offered
by Best Buy and Circuit City. Although only one was advertised at a
sub-$1,000 price, all had after-rebate prices well below $1,500. At the same
time, there were only two Pentium II bundles that included printers; one of
those, a 300MHz Monorail system on the front of the CompUSA flyer, had a
competitive price. Best Buy's offer on a 350MHz AMD K6-2 system from
Acer bundled with a 15-inch monitor and printer at $1,399 looked like a
significantly better deal than IBM's Aptiva E4N, based on the same
processor, with a 14-inch monitor and a Lexmark printer at an after-rebate
price of $1,499.99.

Pentium II-based systems still accounted for two-thirds of retail systems
advertised by national retailers. CompUSA introduced its first-ever
CompUSA PC flyer in the middle of its weekend circular, offering
preconfigured and configure-to-order systems. All preconfigured systems
were based on Pentium II processors, all came priced as configured with
monitors included, and none was priced below $849. The most expensive
system, though, was a $1,899 PC based on a 450MHz Pentium II.

Best Buy's emphasis on new suppliers continued with a 300MHz AMD K6-2
system from Everex and a 266MHz K6-based notebook computer from
Umax offered with a free (after-rebate) scanner.