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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Jim McMannis who wrote (37117)9/17/1998 12:33:00 PM
From: Paul Engel  Read Replies (4) | Respond to of 1570706
 
McMannis - re: " Can you direct me to the release?"

You can start with the following article.

Paul

{==========================}
Intel eyes set-top computers
By Michael Kanellos
Staff Writer, CNET News.com
September 15, 1998, 12:55 p.m. PT
URL: news.com

update PALM SPRINGS, California--Intel will start to place chips in set-top boxes later this year and come out
with enhanced Pentium II and Xeon processors by the second half of 1999, according to company executives.

The multifaceted development effort reflects the company's never-ending quest to expand its market share.

Intel's new StrongARM chip architecture, acquired from Digital Equipment, will make Intel a player in handheld
and TV set-top computers, said Craig Barrett, Intel's CEO and president, speaking at the Intel Developer Forum
here.

These are two markets where it has no real presence but which could turn into huge markets in the future.

"The StrongARM is complementary to the Intel architecture. It is great for handheld devices, great for set-top
boxes, great for [other] devices," Barrett said. "You can expect to see new [StrongARM] architectures roll out on
a biannual basis." Intel's other chips also get an architectural refreshing every two years.

StrongARM is not based on Intel's x86 architecture--which is used in more than 90 percent of PCs today--but a
new low power, RISC (reduced instruction set computing) design.

The first set-top boxes powered by StrongARM processors will appear later this year, added Barrett. Handheld
devices running Windows CE and based on the StrongARM chip will also come out in 1999, said other
sources. This chip will likely start to show up in servers as specialized processors, he noted.

At the same time, new markets increase development complexity for the company. Indeed, market
segmentation--the reigning mantra at Intel--comes as both an opportunity and a curse, according to executives.

"The computer industry as a whole is increasingly segmented into different classes of computers," Barrett said.
"It just multiplies the complexity for all of us."

With its commitment to StrongARM, Intel will be coming to market with five families of microprocessors: a Xeon
line for servers; the Pentium II line for performance PCs; the Celeron line for basic PCs; a mobile Pentium II line;
and StrongARM. By mid-2000, the picture expands again with the release of Merced, the 64-bit processor for
high-end computing systems.

To resolve this issue, Barrett said that Intel will call upon the hardware and software industries to hammer out
technological standards to make bringing products to market easier. Intel will also continue to invest in research
and development

Intel, he added, is also committed to making each of these product lines easier to use, with enhancements such
as speech recognition, richer 3D graphics, and vastly improved security for electronic commerce. PC support
costs, he added, should be decreased by 30 percent per year going forward.

Also, the pace of technological advancement is accelerating. In the past, it took Intel roughly three years to move
from one generation of manufacturing technology to the next. Now, Intel will graduate from the 0.25-micron
manufacturing process to the succeeding 0.18-micron process in two years.

Barrett and Albert Yu, vice president of microprocessors at Intel, laid out Intel's microprocessor road map
through 1999 and beyond. While there were few surprises, the executives provided a number of details that
previously were not officially confirmed.

Intel in 1999: What to expect
Xeon: 700-MHz chips made under the 0.18 micron process.

Pentium II: 600-MHz chips by end of year. Katmai ("MMX 2")
technology in Q1. Chips with 256K integrated cache memory
will appear in the first half, before coming in the Celeron line.

Hardware support: Native support for USB (universal serial
bus), DVD, and TV tuner add-in cards.

Celeron: 100-MHz bus in the first half. Technology will lag
Pentium II to preserve segmentation. Far in future: integration
with graphics chips a possibility.

Mobile: Celeron mobile chips in Q1, chips with integrated
cache memory to follow.

For performance PCs, Intel will release a new generation of chips called Katmai in early 1999. The Katmai
Pentium II chips will come with 70 new processor instructions that will enhance 3D performance and video
playback. "The idea of the Katmai New Instructions is very similar in nature to what we did with MMX," said Yu.

The first Katmai chips will run at 450-MHz and 500-MHz and be made on the 0.25-micron manufacturing
process.

By the second half, Intel will roll out "Coppermine," a Katmai chip manufactured on the more advanced
0.18-micron process that will also contain integrated cache memory similar to the recently released, "improved"
Celeron processors.

The Coppermine chips will contain 256K of secondary cache, according to sources. Speeds will range up to
600-MHz and beyond, said sources. These chips will also come in the Organic Land Grid Array (OLGA)
packaging, which allows for better connectivity.

For Basic PCs, Intel will boost the speed of Celeron to 366-MHz in the first half of 1999, said Yu. Sources said
that will expand to 400-MHz in the second half. At that point, Celeron processors will also graduate from the
older 66-MHz bus--or data path--to the 100-MHz bus currently used by more advanced Pentium II chips.

Servers and workstations will see the appearance of a 450-MHz Xeon processor in the near future while a
500-MHz Katmai chip will appear in the first half of 1999. While the first 450-MHz chips will only be used in one-
and two-processor configurations, servers using four Xeons at once at 450-MHz and beyond will appear in the
first part of 1999.

In the second half, "Cascades" will come out. Like Coppermine, this will be a Katmai chip made on the
0.18-micron process with integrated cache memory, said Yu. Intel will likely include 512K of on-cache memory
on this chip.

For mobile computers, Intel will release a 333-MHz Pentium II in the first half. Sources say this will include 256K of integrated cache memory. Intel will also begin to release Celeron processors for the mobile segment.

Merced is on track for a mid-2000 release, both Barrett and Yu added. Yu, however, added for the first time that
there is a successor to Merced called McKinley that will come out in the second half of 2001, just a year after
Merced ,that will provide "twice the performance" of Merced.

"It [McKinley] will be in production in the second half of 2001," he said.

Analysts have said the existence of the successor at a period so close in time could hurt Merced's chances as a
viable product. Still, the rapid pace of a change is becoming a fact of life. Designs on a third generation are
under way and it will appear in 2002 or later. In addition, the next-generation of 32-bit processors will come out
in the same time frame as McKinley and the third generation.

The diversification of the product line has also made some analysts speculate that Intel will impose more job
cuts than the 3,000 announced earlier this year. Barrett, however, indicated that no further cuts were slated. Intel
may not hire more people, but further reductions at the present do not seem to be required. "What we would like
to do is to continue to grow without doing a head count cut," he said, adding, "We did a lot of hiring in the past
two years."

Barrett also added that Intel is still fighting its lawsuit with the Federal Trade Commission and that not much has
changed. There is little disagreement on the facts. The disagreement comes in the interpretation of the facts
under the law. The FTC maintains that Intel violated antitrust law by breaking off development arrangements with
third party computer vendors as a way to bargain intellectual property out of the computer vendors.

Barrett also added that Intel is not exercising monopoly power.

"We've had quarters of flat revenue and earnings," he said. "We're a pretty crummy monopoly."

Intel is an investor in CNET: The Computer Network.

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