To: Kelvin D. Nakamichi who wrote (33069 ) 9/20/1998 1:17:00 PM From: Kelvin D. Nakamichi Respond to of 97611
Thread: Does anyone know if CPQs web sales numbers are available anywhere? We hear a lot about Dell's $6M/day, I wonder how CPQ's doing. This IS THE way to sell computers and CPQ should be exploiting it to the max. Are prices of web-ordered systems less than the channel's prices? If so, do their channels get pissed off by being undercut by CPQ? That may be one of the reasons behind the in-store kiosk idea which struck me as kind of 80's thinking when I first heard about it. It keeps the reseller in the loop but otherwise is kind of questionable. Why? First, it's only targetted at the consumer buyer. If the buyer is web-savvy, they will use the Internet. If they drive all the way downtown to the store, chances are they will be dealing with a salesperson. Sure, they may dicker around with configurations etc on the kiosk but the purchase will ultimately be made with a salesperson. So the salespersons time may be saved. Who cares? CPQ shouldn't. Second, the cost of kiosk hardware and ongoing maintenance can be substantial. Third, store sales staff don't care if the kiosk is down or malfunctioning which they do a lot cuz a lot of kids are banging it around. Also the negative perception of the Compaq kiosk being down is greater than say, the Wal-Mart Cosmetics kiosk being down. And this is right when the consumer is making a computer buying decision. On the plus side, the kiosks could steer buyers toward a CPQ system over a competitors. They'll give Compaq more "presence". The solution? Instead of kiosks, why not have some application that runs on CPQ demo machines in the stores that do the same thing as the kiosks do? They could a host gateway if required which would allow perpetual updating, remote sanity checks, etc. The sales staff would just plug in the phone line and initiate the application. This application would be easily uninstalled if desired of course. Picture rows of users in the store all using the "kiosks" on the very machine they may be evaluating for purchase. It eliminates hardware, support staff, saves the retailer floor space and keeps him in the sales loop. Sorry for ranting but I used to build kiosk systems in the 80's and early 90's so I'm familiar with the problems. Today, I would talk a client out of a kiosk-based system in favor of a web-based system. Kelvin