To: Lee who wrote (65980 ) 9/17/1998 4:25:00 PM From: D.J.Smyth Respond to of 176387
here's some positve news for PCs/internet: 15:23 DJS Eastman Kodak Sees Industry Expanding 25% On Digital Camera Boom 15:23 DJS Eastman Kodak Sees Industry Expanding 25% On Digital Camera Boom NEW YORK -(Dow Jones)- Eastman Kodak Co. Thursday said it sees the photography market expanding 25% over the next three years amid surging usage of the Internet to transmit digitalized images. If accurate, the bullish forecast could signal a new period of prosperity for the once-struggling photography giant, which has already seen a reversal of fortunes as a result of a successful cost-cutting program. The estimate comes even as Kodak continues to see operating losses from its digital cameras, which cost hundreds of dollars, a price that has kept consumers away from the new technology. In a sign of a turnaround, however, Kodak substantially trimmed its loss in the digital-photography segment by 37% in the latest quarter to $64 million. That, combined with lower costs and the company's success in converting consumers to the new, more-expensive Advantix 24mm film format, led to a surprising 35% surge in second-quarter earnings, ending a six-quarter decline in operating income. The earnings sent shares of Kodak skyrocketing when they were announced in July and converted long-time company skeptics into believing in the company's turnaround strategy. Kodak's New York Stock Exchange-listed shares (EK) advanced $2.938 to $84.75 Wednesday, but were caught in Thursday's broad market sell-off, losing $1 to close at $83.75. The 52-week high of $88.938 was set July 20. The recent introduction of new technology that sharply cuts the cost of making light sensors, the digital camera's equivalent to film and its most expensive part, is expected to make the cameras much more affordable in the near future. With digital cameras within the reach of the mass market, Kodak expects the number of "pictures in use" - those shared via the Internet or some other digital means - to double or triple. Kodak didn't give specific growth rates, but the company said it is optimistic that digitization will drive "steady and rapid" growth. The industry traditionally has experienced growth in the range of 7% to 8%, Kodak said. Copyright (c) 1998 Dow Jones & Company, Inc. All Rights Reserved. 09/17 3:23p CDT