two last things on DCLK for tonight, 1 they remind me of ad agencies like grey and a few others in their early days, spreading offices and alliances around the world, second out of all of dclk's numerous recent releases this quiet little release will end up being huge down the road
REACHING SPECIFIC TARGET AUDIENCE AND BEING ABLE TO TRACK AND PROVE, LIKE RATINGS PROOF OF VIEWERSHIP JUSTIFIES HIGHER AD RATES.
Agents Technologies Joins the DoubleClick Network; Copernic 98 is the First Proprietary Software to Display Targeted Ads
Business Wire - August 31, 1998 06:44
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QUEBEC--(BUSINESS WIRE)--Aug. 29, 1998--Agents Technologies Corp., developers of innovative search agent technologies and solutions, joined the DoubleClick (Nasdaq:DCLK) Network in a strategic move to bring targeted advertising capabilities to Copernic 98 version 2.5.
The new version of Copernic, intelligent search agent, includes advertisement banners that appear in the top pane of the software while searches are being conducted.
Copernic 98 is the first client-based software that will display banner advertisements in partnership with DoubleClick, allowing advertisers to buy valuable keywords to target consumers. The software is able to recognize words and phrases in order to display an ad that corresponds to the search.
This alliance creates a new online medium for DoubleClick. The software will offer an interesting opportunity for advertisers to join targeted audiences at home or at work and present them products or services corresponding to their interests.
"Copernic technology defines a new level of quality for demographic-based advertising. This partnership with DoubleClick brings a new privileged way for advertisers to reach their audiences. We have qualified demographic data on the subscribed users of Copernic," said Martin Bouchard, president of Agents Technologies.
"The ads shown to users are targeted based upon demographic and geographic data and the information users are searching for."
The free Copernic 98 will display integrated banner ads, while the user can choose to enable this feature in the professional version, Copernic 98plus (30-day trial, $29.95). Those two products are available for download at www.copernic.com and at many partner sites.
Copernic 98, The Metasearch Tool
This software carries out user's searches by simultaneously consulting many Internet search engines and directories such as AltaVista, Excite, HotBot, Infoseek, Lycos and Yahoo. As it searches, the search agent eliminates the repetition of results found on multiple engines. It scores each match, as a percentage or graphically, for relevancy and timeliness.
It also features a detailed user search history to help locate information and further download documents or refine searches. It generates an HTML search report for rapid, hyperlinked access to found documents on the Internet.
Saving searches also means they can be viewed offline and updated later without initiating a completely new search. Copernic 98 may also automatically remove dead links and download found documents for offline browsing. Furthermore, the software and its channel sets are automatically updated.
Copernic's new search wizard aids users through the search creation process and makes finding information on the Web easier and faster. Overall performance is up to 200 percent faster with the new, improved version of the software. The software is fully Windows 98-compliant and also features integrated tools for Microsoft's Internet Explorer.
Copernic has an open architecture and uses Agents Technologies' own search engine scripting technology which supports XML specifications and is the first and only 32-bit, multithreaded Internet tool to provide a complete solution for gathering, reviewing, indexing, cataloging and managing information on the Internet.
About DoubleClick
DoubleClick Inc.(www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick has headquarters in New York City and maintains offices in Paris, London, Tokyo, Madrid, Milan, Sydney, Stockholm, Toronto, Atlanta, Boston, Chicago, Dallas, Los Angeles, and Silicon Valley. DoubleClick intends to expand into additional European countries and the Pacific Rim in the near future.
About Agents Technologies Corp.
Launched in early 1996 in Quebec, Agents Technologies develops innovative agent technologies and solutions to efficiently access and manage the overwhelming quantity of information available on the Internet and intranets. The company offers user-centric applications that combine ease-of-use and high performance. The company's product, Copernic, has received numerous "Editors Choice" and "Five Stars" awards from many sources such as PC Magazine, Windows Magazine, Windows Source, USA Today, PC World, Windows Guide, Computer Shopper and CNET. Copernic 98 also won the 1998 People's Choice Award attributed by the Shareware Industry Awards Foundation (SIAF). For more information, call 418/527-0528 or e-mail info@agents-tech.com. Agents Technologies is located at 2014, Jean-Talon Nord No. 300, Sainte-Foy (Quebec), Canada G1N 4N6.
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